Alternative Proteins and Consumer Trends Driving the Interest

It's difficult to maintain a schedule that consistently allows for three square meals each day. Between running errands, taking calls, and sitting through meetings, consumers are increasingly relying on snacks to fuel them through a packed itinerary. In light of this trend, many companies are focusing on creating healthy and protein-packed products to conveniently grab when hunger strikes. 

In this podcast episode, Livio Bisterzo, Founder and CEO of Hippeas, shares how millennial snacking habits are driving the company’s product development and advertising strategies. He says the company seeks to “build a world around our consumers” in order to grow the brand into a multifaceted platform for healthy snacking.