Alta 2026 with Brandon Ott, Marketing Director

Always Upright (AU) podcasts presents an episode with Brandon Ott, Marketing Director for Utah's Alta Ski Area (www.alta.com). Ott is interviewed by SKIER NEWS Publisher and AU Podcaster Dave Leonardi on February 6, 2026. In winter 2025-26, Alta celebrates its 88th season and expectations are plentiful for more snow and "Powder 88s" on their slopes. An honest discussion enfolds regarding the low snowfall to date at Alta an Western ski areas. It also reports on the optimism of western region snow storms in February and March. A short history lesson also explains the placement of Alta's snow measuring equipment, the town of Alta, parking or using the UTA bus to the area, and why Alta, a skiers only mountain, is proud to be a "ski area" and not a resort. The base area is home to five traditional ski lodges with classic ambiance and accommodations, many of which include breakfast and dinner. We hope that you'll enjoy this podcast episode and log on to www.AlwaysUpright.com for more. For more about Alta, see www.alta.com. Thank you.