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You’ve tried AI. It’s given you something. But it’s not quite what you meant.

In this episode, Nick Crawford breaks down why AI outputs go beige (spoiler: it’s usually the brief), and how to get consistently useful results using his TWIST framework.

BECOME A SMARTER MARKETER 👇

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ABOUT YOUR TEACHER 👩‍🏫

Senior marketing consultant with over 20 years of experience helping brands overcome marketing challenges. Started using AI in 2017 and now focuses on training and deploying AI solutions in a non-technical way.

• Want the TWIST framework resources? Click here
• AI for Non-Techies: Click here
• Nick’s website: Click here
• Nick’s AI Power Hour: Book here
• Platforms mentioned: ChatGPT, Claude, Gemini, Copilot, Notion

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New to auditing?
Check out our short course on how to build audits that drive results: get a taster class

In this episode, Fab breaks down why most content audits fall flat, and how to rebuild your content strategy after a big marketing push without spiralling into “post-campaign panic”.

You will learn how to review what actually worked, balance your content across the funnel (so you are not stuck only doing top-of-funnel posts), and set a simple testing rhythm for the next quarter that keeps your audience engaged and your growth steady.

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

Leave a rating on Spotify

If you’ve been feeling like you’re working harder for less (and somehow still one invoice away from a stress rash), this episode is going to feel like a cold glass of water.

Fab is breaking down the Planable x SE Ranking 2026 Agency Profitability Report: and the data is honestly so juicy.

And the difference between those two worlds isn’t “work harder” or “post more”. It’s hitting a few specific, very unsexy milestones that change the maths of your business.

Planable x SE Ranking 2026 Agency Profitability Report: access here

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

Leave a rating on Spotify