All Things Planning, Strategy and Coaching with Celia Champion

Overview

Choosing a coach should make running your clinic clearer.
For many owners, it does the opposite.

The industry is full of confident promises, packaged systems, and “proven frameworks” that look good on the surface but rarely fit the reality of running a clinic. When the advice doesn’t land, owners don’t just lose money; they lose confidence in their decisions.

In this episode, Michael and Celia explore what good coaching actually looks like, why so many clinic owners end up in the wrong programs, and how to spot the warning signs early.

The conversation also moves into planning, understanding your numbers, pricing decisions, and why many clinics are unknowingly running on guesswork rather than clarity.

This episode is about asking better questions and choosing support that genuinely helps your clinic move forward.

Show Notes

• Why coaching has become confusing in the clinic space
• How marketing disguises weak advice
• Early warning signs you’ve chosen the wrong coach
• Why most clinic owners don’t know their true profit
• The risks of running a clinic based on bank balance
• Planning beyond “we’ll see how this year goes”
• Pricing decisions that quietly cap growth
• Why more patients doesn’t always mean more money

What You’ll Learn

• How to tell if a coach actually understands clinics
• What to look for before committing time and money
• Why sector experience matters more than credentials
• How financial clarity changes decision-making
• Where small pricing shifts make a big difference

Who This Episode Is For

• Clinic owners considering a coach or consultant
• Owners questioning the advice they’re currently paying for
• Practices that feel busy but unclear
• Clinicians moving into business ownership

Not for:

• Anyone expecting a coach to “fix” their business for them
• Practices unwilling to look at their numbers honestly
• Owners chasing shiny systems without foundations
• Clinics resistant to pricing or strategic change

Guest Details

Celia Champion
Founder, Painless Practice

Celia has worked in the healthcare sector for over 20 years, supporting physiotherapy and MSK clinics with coaching, consulting, and strategic planning. Her work focuses on helping clinic owners build sustainable, profitable businesses through better decision-making, financial clarity, and realistic growth strategies.

Visit https://hmdg.co.uk for further information.

Follow Michael on LinkedIn. https://www.linkedin.com/in/mjschumacher100