All Things Cosmetic Dentistry: Building a Brand That Smiles Back

If you’ve ever felt overwhelmed by insurance red tape, staffing headaches, or the pressure to be a “do-it-all” practice—this episode is for you.

In this conversation, I’m joined by Dr. Tejas Patel, a leading cosmetic dentist whose journey from multi-location burnout to solo, specialized success is one every dentist should hear. With over 2 million TikTok followers and a fully cosmetic boutique practice in Austin, Texas, Dr. Patel has redefined what’s possible when you combine smart systems, social media, and staying true to your passion.

We talk about everything from patient acquisition through viral video, to the growing demand for natural-looking veneers, and why he shut down two thriving offices to go all-in on what he loved most. You’ll also learn about the Veneer Blueprint Course, his online CE-accredited training that helps dentists confidently master cosmetic cases—from preparation to marketing.

Whether you're cosmetic-curious or ready to pivot your practice, this episode delivers.

Here are just a few of the important and eye-opening topics we explored:

• The Power of Focus: Why simplifying your procedures and practice model could be the secret to long-term success.

• Social Media as Strategy: How Dr. Patel leverages TikTok and Instagram to attract out-of-state veneer patients—daily.

• From Insurance to Independence: What it really takes to transition away from PPOs and build a fee-for-service model.

• What Patients Want Now: A look into the latest veneer trends—think natural, undetectable, and confidence-boosting.

• Teaching with Transparency: Why Dr. Patel built a step-by-step veneer course (with live procedure footage, checklists, and marketing tips) to help others get the same results.

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Key Takeaways

00:42 Welcome + Event Reminder

02:37 Meet Dr. Tejas Patel

04:37 The TikTok Journey

12:52 Trends in Cosmetic Dentistry

16:56 From Burnout to Boutique

20:44 Building a Streamlined Practice

22:27 Inside the Veneer Blueprint Course

29:20 Vision for Cosmetic Education

31:12 Lightning Round Q&A

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Connect with Dr. Tejas Patel:

Instagram (Main): @tejaspateldds

Instagram (Courses): @veneertraining

Veneer Course Info: drtejaspatel.podia.com

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Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.

This podcast is sponsored by Dental Intelligence. Learn more here.

This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more here.

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