All Things Book Marketing Podcast Por Smith Publicity arte de portada

All Things Book Marketing

All Things Book Marketing

De: Smith Publicity
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The Smith Publicity 'All Things Book Marketing' podcast explores all facets of book publicity and book marketing, with great expert guests sharing vital information for both authors and publishers.Copyright Smith Publicity Economía
Episodios
  • How Strong Are Author Brand Visuals? John DeMato Shares Why They Matter More Than Ever

    How Strong Are Author Brand Visuals? John DeMato Shares Why They Matter More Than Ever
    Mar 25 2026
    How Strong Are Your Author Brand Visuals? John DeMato shares why they matter more tham ever in today’s crowded, attention economy.

    Words alone aren’t enough to make your expertise stand out. In Smith Publicity's latest All Things Book Marketing episode, Marissa Eigenbrood talks with visual storytelling strategist and photographer John DeMato about how compelling imagery can elevate an author or speaker brand. In this episode, you’ll learn:
    • Why visual storytelling is essential in an era overflowing with content and AI-generated noise.
    • How to build a “Visual Storytelling Library,” including core assets, visual evidence, and personal details that bring your brand to life.
    • How authentic photography helps you connect instantly with your audience and establish credibility.
    • Why updating your visual assets regularly keeps your brand fresh, dynamic, and aligned with your message.
    0:00 Welcome and Guest Intro
    02:50 How We Connected
    04:08 John’s Origin Story
    05:27 From TV to Photography
    07:03 Serving Speakers and Authors
    11:11 Visual Storytelling Library
    12:19 Core Assets That Convert
    13:02 Visual Evidence in Action
    13:58 Book Boudoir and Details
    17:53 Why Stock Photos Fail
    20:05 How Often to Refresh Photos
    22:01 Core Assets Lifespan
    22:38 Refresh Your Core Assets
    23:11 Show the Rooms You Work
    23:56 Capture the Full Event
    27:21 Build a Living Image Library
    28:28 Visuals for Every Stage
    31:07 Budgeting Your Photo Priorities
    33:50 Hiring the Right Photographer
    36:30 Avoid Over Retouching
    39:40 Favorite Client Story
    42:57 Where to Find John

    Smith Publicity is an international book publicity firm specializing in non-fiction, business, lifestyle and thought-leadership projects. Since 1997, they have helped authors and experts amplify their voices, reach the right audiences, and make a meaningful impact through media placements, strategic campaigns, and expert guidance. For more information visit Smith Publicity.
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    45 m
  • Crafting Genuine Connections and Building Thought Leadership on LinkedIn with Owen Sammarone

    Crafting Genuine Connections and Building Thought Leadership on LinkedIn with Owen Sammarone
    Feb 5 2026
    Crafting Genuine Connections and Building Thought Leadership on LinkedIn with Owen Sammarone

    In this episode of the All Things Book Marketing podcast by Smith Publicity, this episode’s host Marissa Eigenbrood, Smith Publicity’s President, interviews Owen Sammarone, founder of Unleash the Knowledge—a personal branding and ghostwriting agency.

    Owen shares his journey from a non-reader to an influential content creator with a 200,000-follower community. The discussion centers on how founders, executives, and authors can leverage LinkedIn to build their brands, emphasizing the importance of authentic, value-driven content and genuine human connections.

    Owen also offers practical tips on avoiding automated 'pitch slapping,' using AI judiciously, and nurturing relationships through personalized engagement. As they reflect on their longstanding professional relationship, Marissa and Owen explore actionable strategies to enhance online presence and drive business growth, stressing the significance of maintaining a human touch in the increasingly digital landscape.

    00:00 Welcome and Introduction
    01:00 Meet Owen Sammarone : Founder of Unleash the Knowledge
    04:17 Owen's Journey: From Non-Reader to Book Enthusiast
    05:13 Building a Community and Personal Brand
    15:00 The Power of Niching Down
    18:27 Effective LinkedIn Strategies
    24:03 The Value of Giving Without Expectation
    25:11 Personalized Outreach Strategies
    27:35 The Role of AI in LinkedIn Engagement
    29:14 Maximizing LinkedIn's Potential
    34:37 Effective Connection Requests
    38:33 The Billboard Analogy for LinkedIn Profiles
    44:24 Looking Ahead to 2026: Staying Human in a Digital World

    Owen Sammarone is the founder and CEO of Unleash The Knowledge, a personal-branding and thought-leadership agency that helps B2B founders, consultants, and executives turn their LinkedIn presence into a powerful, consistent driver of authority. He’s become known in the industry as a go-to “LinkedIn Growth Guy,” offering insights on how to turn content into consistent inbound demand, build authority, and scale influence — whether you’re an author, consultant, or executive looking to expand your impact


    Smith Publicity is an international book publicity firm specializing in non-fiction, business, lifestyle and thought-leadership projects. Since 1997, they have helped authors and experts amplify their voices, reach the right audiences, and make a meaningful impact through media placements, strategic campaigns, and expert guidance. For more information visit Smith Publicity.
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    48 m
  • Dressing the Part With Kate Breen: The Power of Personal Style in Thought Leadership

    Dressing the Part With Kate Breen: The Power of Personal Style in Thought Leadership
    Dec 4 2025
    Dressing the Part With Kate Breen: The Power of Personal Style in Thought Leadership

    In this episode of 'All Things Book Marketing with Smith Publicity,' CEO Sandy Smith interviews Kate Breen, the owner of Get Dressed Go, a top personal styling service in Washington, DC.

    Kate shares her experience styling executives, speakers, and professionals whose work demands an exceptional visual presence on stage and on camera.

    Discussing the importance of thoughtful clothing choices, Kate highlights common wardrobe mistakes and provides actionable advice on how to dress authentically and powerfully for professional events.

    Kate's process for working with clients involves deep dives into personal history, brand goals, and practical styling sessions that ensure clients look and feel their best.

    This episode offers valuable insights for authors, thought leaders, and speakers seeking to elevate their brand through their visual presence.

    00:00 Introduction and Guest Introduction
    01:30 Meeting Kate Breen: First Impressions
    02:36 The Importance of Visual Presence
    04:00 Dressing for Your Brand
    08:01 Common Mistakes in Professional Attire
    17:13 The Power of Authentic Style
    19:22 Commanding Attention Through Style
    23:18 Introduction to Working with Clients
    23:48 The Importance of Understanding Personal Style
    25:21 Gathering Client Information and Assets
    26:22 Creating a Personalized Style Plan
    27:49 Shopping and Outfit Coordination
    29:44 The Role of Authenticity in Style
    31:53 Empowering Clients Through Style
    36:25 Final Thoughts and Contact Information

    About Kate Breen
    Kate Breen is the owner of GetDressedGo, Washington, D.C.’s top-ranking private personal styling business. She has built a reputation for helping executives, speakers, and high-performing professionals look and feel their best in every setting. Through focused, productive styling sessions, Kate delivers immediate results for all aspects of her clients’ lives—from high-stakes presentations and keynote stages to charity events and casual weekends.

    About Smith Publicity
    Smith Publicity is an international book publicity firm specializing in non-fiction, business, lifestyle and thought-leadership projects. Since 1997, they have helped authors and experts amplify their voices, reach the right audiences, and make a meaningful impact through media placements, strategic campaigns, and expert guidance. For more information visit Smith Publicity.
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    43 m
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