In this episode, I sat down with ‪@CrackaLackTV‬, a music executive, social media maverick, powerhouse videographer, and owner of Crackhouse Studios to uncover the real difference between artists who grow a brand on social media and artists who get ignored.

We’re talking All About Social Media from content pillars, personal branding, and the exact moves he used to turn his music hustle into a business empire.

Cracka Lack breaks down how he built a career by mastering social media storytelling about his life—and why every artist needs to start thinking bigger if they want to survive the new music industry.If you're tired of dropping content that nobody cares about, and you're ready to build a brand that actually makes people stop, listen, and support—this conversation is non-negotiable.

For the season 3 finale, sat down with @bouncerplaydirty multi-platinum artist manager and expert in artist development, to learn the exact strategies he’s using to break artists on TikTok and YouTube. From his 3-song strategy to scaling from 500 plays to 100,000 Monthly Listeners in just 90 days, this episode is packed with game-changing advice. We also dive into the power of A.I. marketing and how Bouncer’s custom-built software is reshaping how artists grow and monetize their music. Connect with Bouncer: www.thebouncerhub.com https://instagram.com/bouncerplaydirty https://www.tiktok.com/@bouncerplaydirty https://www.youtube.com/@bouncerplaydirty

In this double edged episode, I sat down with Benji Stein an ex-artist manager and co-founder of Playlist Supply and Booking Agent IO to uncover how musicians can turn playlist streams into real-world opportunities and actual gig income. We talked about how Playlist Supply makes discoverability easier than ever by helping artists find the right playlists to grow their audience. But streams aren’t enough—you need to take it a step further. That’s where Booking Agent IO comes in, connecting artists with gigs and opening doors to new fans and fresh income streams worldwide. This episode is packed with actionable insights for artists who want to do more than just get heard. If you’re ready to grow your fanbase, play more shows, and make real money from your music, this one’s for you.

In this episode, I sit down with Clara Cullen, Service Delivery Manager at Help Musicians—a charity dedicated to empowering artists by providing essential music funding for EPs, tours, and groundbreaking creative projects. Clara shares invaluable insights into what separates successful funding applications from those that fall short and reveals the common traps that prevent many artists from unlocking the financial support they need. We uncover the strategies behind crafting a standout music funding application and break down the myths about who qualifies for support. This is a must-watch for any musician looking to turn their creative vision into reality with the right backing from music grants. If you’re serious about taking your music career to the next level and applying for music funding, don’t let confusion or fear of rejection hold you back.

I chopped it up with music lawyer and hip-hop artist Nick Eziefula, whose unique perspective bridges the worlds of artist development and legal strategy.

Nick has an incredible grasp of how music law shapes musician's careers—whether it’s brokering deals, safeguarding your rights, or navigating complex negotiations. His insights are a game-changer for any artist serious about their future. We dive deep into the grey areas often overlooked by creators: the fine print in contracts, the pitfalls of vague agreements, and how to protect your art in an industry that thrives on ambiguity. Nick also sheds light on what artists must know before entering any deal and why staying informed is your greatest asset. This conversation is packed with actionable advice to help you stay ahead of the game. If you’re not ready to defend your rights, you’re putting your music—and your money—at risk.

Don’t miss this episode! Connect with Nick: https://www.instagram.com/nickeziefula/ https://www.instagram.com/essahiphop/

In this episode, I sit down with Nick Sadler, author of The Label Machine and a leading music business coach, to uncover the blueprint for setting up your own record label. If you’re serious about taking control of your music career, this conversation is a must-watch. Nick breaks down the three critical pillars for building a successful label—Business, Branding, and Distribution. We explore how to structure a label effectively, develop a brand that resonates with your audience, and navigate the distribution process to release your music independently. Whether you’re releasing your own tracks or looking to sign other artists, these insights will put you in the driver’s seat. This is more than just a conversation—it’s a roadmap for independence in the music industry. Watch now to learn the strategies that will help you build a label and shape your music career on your own terms. Connect with Nick: https://thelabelmachine.com/ https://www.youtube.com/@thelabelmachine/videos https://www.instagram.com/thelabelmachine

In this powerhouse episode, I sit down with the legendary Wendy Day—a hip-hop consultant and industry trailblazer who has brokered record label deals for icons like Cash Money Records, Master P, Eminem, Twista, and countless others. Wendy has spent decades helping artists dodge predatory label contracts and take control of their earning potential, making her one of the most respected voices in music business strategy. We unpack the common traps hidden in record label deals, why so many artists lose control of their careers, and the essential steps you must take to protect your music and maximise your income. Wendy’s no-nonsense approach to empowering artists is a masterclass in how to take ownership of your career and build long-term wealth in the industry. This is the episode every serious artist needs to hear. If you want to stay in control of your record deal, protect your vision, and get paid what you’re worth, don’t wait—watch now!

In this must-watch episode, I sit down with Kareem Guy, aka Keyz To The Game, a powerhouse in fanbase growth strategy, here to share the exact tactics he uses to turn casual listeners into devoted, paying fans. Kareem’s F.A.S.T. Method (Find, Attract, Switch, Train) is a proven framework that cuts through the noise, showing you how to attract the right fans, build a loyal community, and strategically train them to invest in your music. This isn’t just theory—these are battle-tested strategies that have increase fanbase growth and generated real revenue. Kareem dives deep into each step, revealing why most artists fail to monetise their followers and how you can finally break that cycle. If you’re ready to level up your fan engagement and income, this episode is your blueprint. Watch now—waiting means missing out on the growth you’ve been chasing. Connect with Keyz:

Sign up for Fanbase Hero University: Instagram: https://www.instagram.com/keyztothegame/