Alison Roman's Plan to Conquer the Tomato Sauce Market

Alison Roman is a cult figure in the world of food media. She's written multiple hit cookbooks and several of her recipes have gone viral. And her newsletter is incredibly popular. Now, she's putting her name on consumer goods, recently launching a new line of high-end jarred tomato sauce called, appropriately, A Very Good Sauce, which she sells direct online. So what has she learned about the consumer goods industry and its supply chain? On this episode, she explains why she entered the space, how she thinks about carving out a niche, and everything she's learned — from figuring out shipping to co-packing to designing a recipe that can be cooked in high volume. We also talk generally about the world of food and food media and how she thinks about bridging content and commerce.

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