• Aligning Sales and Marketing for Revenue Growth with Latané Contant of 6sense

  • Aug 21 2024
  • Duración: 37 m
  • Podcast

Aligning Sales and Marketing for Revenue Growth with Latané Contant of 6sense

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  • This episode features an interview with Latané Conant, CRO at 6sense.Latané shares her unconventional career journey from software sales to marketing, and eventually to the CRO role. She discusses strategies for driving predictable growth, the importance of alignment across sales, marketing, and customer success, and the role of generative AI in optimizing prospecting efforts. About Latané:Latané Conant, Chief Revenue Officer of 6sense, is a trailblazing leader in revenue technology known for her innovative vision and strategic expertise. With a wealth of experience across all revenue functions, she propels business growth through operational excellence and oversees marketing, sales, customer success, partnerships, and professional services. Her pioneering go-to-market approach has driven remarkable success for 6sense, contributing to its exponential growth, industry-leading net revenue retention, and impressive valuation. As the author of the best-selling book, No Forms. No Spam. No Cold Calls., Latané has provided a comprehensive guide for building a modern sales and marketing engine. She is a passionate advocate for empowering revenue leaders and has founded vibrant communities like CMO Coffee Talk and the Empowered CMO Network, fostering connections, collaboration, and leadership development for B2B marketing professionals.About 6sense:6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate and 20-40% reduction in time to close deals. Know everything, do anything, with 6sense.Guest Quote: “The thing with the CRO role is that there's really no one who is great at all. That's the reality, right? Someone who's great at Sales might not be great at Customer Success... Leading teams and galvanizing around the customer—I think that will become more what a CRO does versus ‘I know this function really, really well’. But you do need specialists in those functions too. So it's also about building great leaders in those pillars that can run their stuff.”Episode Timestamps: *(03:20) - Challenges and Strategies in Revenue Leadership*(07:20) - Aligning Sales, Marketing, and Customer Success*(17:15) - Leveraging Predictive Analytics and AIOur Sponsors: About AccentureAccenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent and innovation led company with 738,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients succeed and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com. About CongaConga crushes complexity in an increasingly complex world. With our Revenue Lifecycle Management solution, we transform each company’s unique complexities for order configuration, execution, fulfillment, and contract renewal processes with a unified data model that adapts to ever-changing business requirements and aligns the understanding and efforts of every team. Our approach is grounded in the Conga Way, a framework of entrepreneurial spirit and achieving together to champion our 11,000+ customers. We’re committed to our customers and to removing complexity in an increasingly complex world. Our solutions quickly adapt to changing business models so you can normalize your revenue management processes. Conga has global operations across North America, Europe, and Asia. Learn more at conga.com or follow Conga on Twitter: @congahq. Links & Resources:Connect with Phil Dillard & Latané Contant on LinkedIn Learn more about Accenture Learn more about Conga
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