Some years expand you. Others strip you down and rebuild you.

In this episode, I'm reflecting on a year that held both — the highest highs and some of the most challenging seasons I've navigated as a founder and a mom. From welcoming our second son, Max, and witnessing the growing bond between my boys, to returning to Australia for the first time in years and reconnecting with a part of myself I deeply missed.

I also share honestly about the harder parts: a long stretch of lower income, inconsistent childcare, stepping back into project management after a team shift, and what it was like to carry more of the business during an already full season of life.

But more than a recap, this episode is about what those moments required of me — the calm, focus, and discernment that only come from experience. I talk about the lessons that emerged from being back inside the business, the ideas that were born under pressure, and why this past year felt less like a breakdown and more like a shedding.

Finally, I share the vision that's now guiding our next chapter — not as a distant dream, but as a grounded, shared commitment. A season of simplicity, focus, and stability. A life and business built with intention, not urgency.

If you've ever found yourself in a season that felt heavy, uncertain, or slower than expected, this episode is a reminder that clarity often comes on the other side of shedding.

Feel like you need to be on every platform just to stay relevant? Let's drop that pressure.

In this episode, I'm breaking down how to choose the best social media platform for your business based on your goals, your industry, and—let's be real—your capacity.

I'll walk you through how I personally use Instagram and Pinterest in my design business, plus how you can strategically pick (and stick to) the right platforms for your own marketing—especially if you're a travel advisor or service provider.

We'll chat about:

- Why being everywhere isn't always the smartest move
- The platforms that tend to work best for travel industry pros
- What actually matters when deciding where to show up
- How to tell if your marketing efforts are paying off

If you've been feeling overwhelmed by social media—or like you're spinning your wheels and not seeing results—this one's for you.

Ever find yourself wondering, "Where did all the money go?"

You're not alone—and that's exactly what led me to the Profit First method.

In this episode, I'm breaking down how I've implemented Profit First inside my branding and website design agency—and how it's completely changed the way I manage cash flow, pay myself, and plan ahead for things like team growth and even maternity leave.

You'll hear:
• What the Profit First method actually is (in simple terms)
• Why the "pay yourself first" model works better than you'd think
• How I've customized the method to fit my agency structure
• My real percentages, bank account setup, and routine
• What's shifted in my revenue and mindset since using it

Whether you're brand new to Profit First or just looking for a better way to feel in control of your money, this episode will give you a behind-the-scenes look at a system that's helped me grow sustainably—and feel a whole lot more confident financially.

📘 Grab the book here: Profit First by Mike Michalowicz

🎧 Listen now and let me know what part resonates most!