• Alice Mensah is Closing the Gender Gap in #Ghana’s #DigitalMarketing Industry

  • Mar 29 2025
  • Duración: 32 m
  • Podcast

Alice Mensah is Closing the Gender Gap in #Ghana’s #DigitalMarketing Industry

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    In this episode of Colours of Digital Marketing, host Enoch "RobotBoy" Appiah Jr. sits down with Alice Mensah, a seasoned digital marketer, to explore the ins and outs of digital marketing education.


    Alice shares her journey, insights into the latest industry trends, and practical tips for aspiring marketers looking to upskill.


    Whether you're a beginner or a professional looking to refine your skills, this episode is packed with valuable advice to help you navigate the digital landscape. Tune in now!


    0:00 Intro

    2:13 Who is Alice Mensah?

    5:30 How Alice "Survives" in a male-dominated industry 6:40 Inspiration to Start DIFEP

    11:00 Alice Compares Digital Marketing back in her days to her current students

    13:14 Alice's approach to teaching Ladies Digital Marketing in #Ghana

    14:00 Needed skills you need if you want to venture into Digital Marketing

    16:20 Alice's Brief Journey in Digital Marketing

    20:13 How Alice Juggled multiple brands during her time at the Agency side

    22:22 How to Overcome Imposter Syndrome as a Digital Marketer

    26:00 Alice's Vision for DIFEP

    28:18 Alice's Advice for Newbies in Digital Marketing

    30:56 Outro
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