E203: Alexandra Tachalova - The Future of SEO: Adapting Link Building to Google's Algorithm Changes

How important is link building when it comes to SEO?

Alexandra Tachalova, CEO and founder of Digital Olympus, shares all. In this episode, Alexandra delves into innovative strategies for content promotion and link building, emphasising the importance of building authentic backlinks through meaningful connections rather than traditional outreach methods.

They discuss the growing significance of digital PR, the impact of industry shifts and the role of human expertise versus AI in content creation. Join us as Alexandra shares her expert insights on adapting to Google's algorithm changes, the integration of link building into broader marketing strategies, and the transition from link builders to brand builders in the digital landscape.

Discover the latest SEO tools and tactics that can enhance your brand’s online presence. Don't miss out on Alexandra's valuable advice and practical strategies to improve your SEO results.

Topics Covered

00:54 - Advanced link building tactics to increase revenue.

03:59 - Successful link-building business.

07:11 - Email outreach efficiency for link building decreased

13:23 - Google increases domain authority impact, affecting SEO

14:41 - Email outreach efficiency decreasing and the results are questionable

23:27 - AI's early adopters succeeded in teaching SEO journalism

26:13 - AI lacks authenticity of genuine expert content

29:52 - Monitor requests, engage on LinkedIn and follow journalists

31:38 - Digital PR costs have increased significantly

34:06 - Working with journalists involves time frame challenges

37:34 - Awards make you recognized as barbecue expert

41:24 - Consider brand authority before competing in rankings

45:17 - Study competitors for insights to improve content

48:16 - Leverage relationships for effective content promotion strategies

50:34 - Market trends emphasise brand authenticity over mediocrity