Alex Terry

In episode 5, I talk with Alex Terry, the Global Social Creative Innovation Lead at Motorola, who develops large-scale digital and social campaigns for global audiences. Alex’s work spans brand, advertising, and social media innovation, and includes campaigns connected to Super Bowl 59 as well as work for brands such as Rocket Mortgage, Walgreens Health, 92 Shoes, and Sky Zone. Alex is also an entrepreneur who launched Wisher, a grain-free vodka made from beets, and previously founded EM + ME, a pet and party supply company. He is a 2012 graduate of Ringling College of Art and Design.

We start at the beginning, tracing Alex’s creative path from growing up in Texas and initially considering architecture at Texas A&M before realizing that math heavy blueprints were not quite the right fit. A high school animation teacher encouraged him to explore Ringling, and a quickly assembled portfolio ultimately led him to join the inaugural advertising design class.

Much of the conversation centers on how Alex combines creativity, business thinking, and experimentation across multiple industries. At Ringling he gravitated toward advertising as a natural bridge between art and business, reflecting the influence of both sides of his family. He also shares memories from his time as a student, including foundational design exercises and some very unexpected extracurricular activities.

One of those activities involved bringing real life Quidditch to campus. What started as a playful student club quickly grew into something much bigger, eventually leading Alex to serve as chairman of the board for the International Quidditch Association. The story is a perfect example of how curiosity, community, and a willingness to experiment can turn into a global phenomenon.

We also talk about his current work leading social innovation at Motorola, how modern campaigns move fluidly across platforms, and why creative careers often look less like a straight line and more like a series of experiments. Alex shares insights on entrepreneurship, brand storytelling, and the value of staying open to unexpected opportunities.

It’s time for the wisdom and magic of episode 5.

Show Links

• Alex’s Portfolio
• LinkedIn Profile
• Instagram Profile
• EM + ME
• EM + ME (Instagram)
• Motorola
• Wisher Vodka
• International Quidditch Association
• Ringling College of Art and Design
• Super Bowl
  

The Intro Music

• Synergistic Effect by morgantj (copyright 2011 Licensed under a Creative Commons Attribution (3.0) license.)