Send us a text

In this episode I sit down with Alex Gaspar, founder of AutoDialog, to unpack a seriously inspiring transformation—from being pulled out of school to save his family’s dealership, to building one of Belgium’s most respected automotive groups, and ultimately, launching a tech platform that’s revolutionising after-sales for dealers across Europe.

But this isn't your typical founder story.

Alex didn’t set out to be a tech innovator. He just couldn't stand the inefficiencies in his service department. So he built custom tools to fix it. Turns out, other dealers wanted in. Fast forward to today, and AutoDialog is helping dealerships digitise, automate, and scale their after-sales departments—without hiring more people.

In this episode, we explore:

• How Alex took a dealership from red to black in under three years — and the exact efficiency levers he pulled
• The real reason he transitioned from dealership owner to full-time software founder
• Why traditional DMS tools weren’t cutting it, and how he built AutoDialog to plug the gap — straight from the workshop floor
• The surprising power of letting salespeople just sell — and stripping away everything else
• How automation is helping dealers prepare for the EV future with triple the throughput (without tripling the staff)
• The launch of AI-powered assistants like NOVA and how it’s reshaping communication between service advisors, mechanics, and customers

Alex shares his journey with disarming honesty, practical wisdom, and some seriously quotable lines (like: “Give your team superpowers, not more tasks”). This isn’t just a feel-good founder story — it’s a roadmap for any dealer who’s tired of clunky processes, siloed data, and customers stuck on hold.

If you're serious about leveling up your after-sales game and future-proofing your operations, this episode is for you!