Alex Birks - Chief Executive of ATHE

With roots as a cordon bleu chef and experience in managing a bustling restaurant, Alex ventured into corporate life, where his passion for business transformation flourished. Bridging the gap between vocational training and traditional academia, Alex discusses the evolving landscape and how ATHE has strategically positioned itself as a leader in the field. Emphasising the value of opportunistic partnerships and the empowerment of learners through technology, he shares how these initiatives have enhanced ATHE's presence both in the UK and globally. As universities increasingly recognise the merit of vocational pathways, Alex highlights the importance of flexibility and being prepared to seize emerging opportunities, a strategy that has fuelled ATHE's success.

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