Aix Coteaux d’Aix-en-Provence Rosé 2024 Review | Can Rosé Actually Be a Great Gift Wine?

Rosé does not usually top the list when it comes to gift wines. This week, that assumption gets challenged.

In this episode of Stop Wasting Your Wine, the crew wraps up their Gift Wine Series with a deep dive into a Provençal rosé that aims to stand out in a crowded category. They explore what makes rosé a smart and often overlooked choice for gifting, especially when the weather heats up and expectations are high.

The conversation moves beyond the glass into Provence itself. Why elevation matters. How wind and climate shape freshness. What separates intentional rosé from mass produced bottles lining the shelves. Along the way, the hosts break down classic Provence blending, winemaking choices that preserve aroma and precision, and what defines the region’s signature style.

The episode closes with the return of Viterations, a fan favorite game where the wine gets reimagined as a vacation destination, blending insight with pure chaos.

If you’ve ever wondered when rosé makes sense, what quality actually looks like in the category, or how to gift wine without playing it safe, this one’s for you.

And as always, stop wasting your wine.

Wine Details

• Producer: Mason Saint AIX

• Name: AIX

• Region: Provence

• Appellation: Coteaux D’ Aix Provence

• Varietal: Grenache (60%), Syrah (20%), Cinsault (20%)

• Vintage: 2024

• COST - $20

• ABV 12.5%

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Chapters:

00:00 – Welcome to Stop Wasting Your Wine and Gift Wine Finale
01:53 – Wrapping Up the Gift Wine Series
03:30 – Introducing the Masson Saint Ex 2024 Rosé
04:27 – Wine Question of the Week. Cleaning Wine Glasses
06:23 – First Impressions. Aroma and Palate
10:50 – Why This Winery and Rosé Style Matter
11:36 – Supporting the Show
11:47 – Provence Rosé. Style and Expectations
14:31 – Provence Terroir. Elevation Climate and Wind
16:13 – How This Rosé Is Made
18:27 – Revisiting the Glass. What Stands Out
23:06 – Finding the Sweet Spot in Rosé
24:26 – Is Rosé a Great Gift Wine
25:17 – Viterations. If This Wine Were a Vacation