Airbnb’s 5x Markup on Fees & What Hosts Must Do Next with Ruben Kanya - Episode #341

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In this solo briefing, Ruben breaks down Airbnb’s move to a single host-only fee (15.5%) for listings managed through property management software (PMS)—what’s changing, when it hits, and what it means for operators. He clarifies the Aug 25 & Oct 27, 2025 timelines and why this shift underscores a hard truth: Airbnb optimizes for guests first, not hosts.

Ruben shares the immediate, practical fix: adjust PMS channel markups (not your global pricing tool) so Airbnb prices reflect the new fee without mispricing you across other OTAs. Then he zooms out to strategy—leverage Airbnb’s traffic, but don’t depend on it. Diversify across VRBO/Expedia/Furnished Finder/Zillow, build direct-booking pathways through brand presence in-stay, and set business guardrails (no auto IB if it breaks your ops).

You’ll also hear how to turn Airbnb visibility into long-term relationships, protect margins with smarter pricing ops, and operate like a true B2B temp-housing brand. This isn’t “Airbnb or nothing”—it’s Airbnb and a resilient distribution stack.

Tune in now to learn exactly how to update your pricing, protect profits, and future-proof your portfolio while still riding Airbnb’s massive demand engine.

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