AgingIN: From Rebrand to Renewed Purpose in Person-Directed Living

This podcast’s producer, Center or Innovation, now has a new name: AgingIN. With a mission to be the catalyst for person-directed living and empowered cultures in the community of one’s choice, AgingIN’s rebrand and new strategic direction was ushered in through a partnership with 3rd3rd Marketing, a marketing firm that specializes in senior living.

In today’s episode, Susan Ryan sits down with Cynthia Thurlow, founder of 3rd3rd. Inspired by personal experiences with her grandmother and father, Cynthia’s journey into eldercare is deeply rooted in empathy, innovation, and a passion for improving lives.

Cynthia shares how 3rd3rd blends creative marketing strategies with radical transparency to help senior living organizations stand out and stay true to their mission. She takes us behind the scenes of the agency’s recent collaboration with AgingIN, a rebrand that champions person-directed living, fresh insights, and consulting designed to elevate care.

From the origin of its name to the power of custom photography and explainer videos, Cynthia examines how marketing can drive real change in eldercare. She also paints a hopeful vision for the future—one of intergenerational communities, a focus on healthspan over lifespan, and senior living investments that directly improve the lives of older adults and care teams.

More information about 3rd3rd here: https://3rd3rd.com