In this episode of Agents of Nonprofit, I speak with Laurent Proulx, CEO of PROCURE, about the urgent need for proactive prostate cancer awareness, screening, and open conversation. With honesty and clarity, Laurent reinforces that early detection saves lives—and that vulnerability, not silence, is the real strength.

Topics We Cover:

• Why family history (including mother’s breast cancer) and ethnicity significantly increase prostate cancer risk
• How Laurent’s own diagnosis was discovered through an unexpected insurance medical exam
• Inside Procure’s $10M biobank and its exclusive research advantages in Quebec
• How data from 2,000 men is helping researchers understand which cancers become aggressive
• The role of AI in shaping the future of patient education and prostate cancer support

To Learn More and Connect with Laurent:

PROCURE.ca

PROCURE on Instagram

Support the show

In this episode of Agents of Nonprofit, I welcome Stephen Minix who shares how a personal setback led to his philosophy of perpetual positivity and a mission to transform how nonprofits use data. Stephen explores the power of aligning “head and heart” — blending measurable impact with human stories — and challenges the sector to move beyond using data for validation toward using it for growth and learning.

Topics We Cover:

• Why “perpetual positivity” is more than optimism — it’s a strategic leadership mindset
• How nonprofits can balance head and heart — using data and storytelling together
• The DCAL framework for turning data into insight: Define, Collect, Analyze, Leverage
• Why funders must shift from rewarding validation to supporting honest learning
• The pitfalls of short-term funding cycles and how they distort long-term impact
• How AI can act as a “nudge” tool to streamline nonprofit operations and free up creative time

To Learn More and Connect with Stephen:

Email Stephen

Stephen Minix on LinkedIn

Support the show

In this inspiring episode of Agents of Nonprofit, I sit down with Grace-Anna Douglas, founder of Graceful Media, to explore how nonprofits can transform their marketing strategies and amplify their impact. We also tackle how to measure meaningful success, avoid vanity metrics, and use emerging tools like AI responsibly.

Topics We Cover:

• Grace-Anna Douglas’s “superhero origin story” and how volunteering shaped her purpose-driven career
• The creation of Graceful Media and its mission to support small and mid-sized nonprofits
• Why nonprofits must balance fundraising with marketing to sustain long-term growth
• How to identify and prioritize the right marketing channels for your audience
• The value of podcasting—both as a guest and as a host—for relationship-building and brand trust
• Avoiding the “metrics trap” and focusing on results that truly advance your mission
• Cultural insights from international marketing campaigns and how to tailor messaging to different audiences
• The role of AI and out-of-home advertising in modern nonprofit marketing

To Learn More and Connect with Grace-Anna:

Grace-Anna Douglas on LinkedIn

GracefulMedia.co

Email Grace

Support the show