In this episode of the Agent of Commerce Podcast, we welcome Andy Hoar, one of the most influential voices in B2B commerce and CEO of Paradigm B2B. Andy shares his expert perspective on how artificial intelligence is transforming B2B ecommerce—from procurement automation and predictive personalization to the role of AI-powered sales enablement. Whether you’re a B2B executive, digital strategist, or ecommerce professional, this episode offers critical insights into the AI-driven future of B2B selling.

On this episode of Agent of Commerce, Rick shares his 30 years of tech perspective and outlines the four key eras of ecommerce: the dot-com boom, the SaaS revolution, the no-code era, and now, the explosive rise of generative AI. Learn how tools like ChatGPT, Claude, Gemini, and Perplexity are creating agent-based commerce, transforming everything from how customers shop to how ecommerce sites are built, managed, and supported. Rick explores the evolution from static product search to vector-based, intent-aware discovery and how conversational interfaces will replace clunky dashboards. He explains how AI agents will soon power both shopping and support experiences—returning items, assisting with complex workflows, and managing end-to-end customer service—all without human intervention. #RickWilson #agentofcommerce #Miva