————IN THIS EPISODE————
Ishtvan Torpoi (LinkedIn), also known as That Affiliate Guy, aka The Sheriff of Affiliate Marketing, dives deep into affiliate fraud. As an industry expert, he operates an affiliate marketing consultancy for brands.

In this episode, we kick off by exploring why affiliate fraud is rarely discussed in the industry. Ishtvan then breaks down the different types of fraud, how to detect them, and the best strategies to fight back.

If you think cookie stuffing was a thing of the past, give this episode a listen—you might learn a lot !

————AUDIO PODCAST————
SPOTIFY Media Moolah on SpotifyDEEZER Media Moolah on DeezerAPPLE PODCASTS Media Moolah on Apple Podcasts

YOUTUBE https://www.youtube.com/@MediaMoolah

————TIMESTAMPS————

• (00:00:00) - Intro (guest and topic)
• (00:07:02) - Why this topic is rarely discussed in the industry
• (00:15:30) - Affiliate marketing (bad ?) reputation
• (00:18:00) - The Scale of Affiliate Marketing Fraud
• (00:19:16) - The different types of affiliate fraud
• (00:27:08) - Example of affiliate ad hijacking
• (00:32:08) - Fraud from users and "fake clients"
• (00:38:22) - Can we blame the affiliate networks?
• (00:43:15) - Cookie stuffing: fraud of the past?
• (00:53:00) - Credit card fraud by operators
• (00:56:22) - Who are the fraudsters?
• (01:02:19) - What happens to the fraudsters?
• (01:09:50) - Practical tips to spot fraud
• (01:16:49) - Lack of transparency in affiliate marketing
• (01:19:45) - Closing questions

————LINKS MENTIONED————

• Ishtvan's agency That Affiliate Guy
• Ishtvan's podcast YouTube

————MEDIA MOOLAH ?————
Media Moolah dives into the future of media, with a focus on monetization and growth.