Advocating for Outdoor Equity through Storytelling with Creative Director Sabrina Claros

Creatives often feel tension between honoring what a brand wants and respecting the authentic story of a person or community. How can you do both?

Sabrina Claros is a photographer, videographer, and creative director based in LA, creating stories at the intersection of adventure, environmentalism, and outdoor equity. Her work aims to create change and inspire more people to connect with the outdoors and feel called to protect our natural resources, while reducing barriers to who has access in outdoor spaces.

Sabrina has worked with brands such as Teva, Tough Cutie, Bedrock Sandals, and many others. Her media work is largely informed by a background in social work, and continues to be grounded in grassroots community work.

We chat about:

• Sabrina's move from social work to outdoor industry media
• How essential community is to staying resilient when facing challenges
• The challenges of outsiders sharing the stories of underrepresented communities
• Balancing authentic storytelling with a brand's needs
• Cold pitching and specificity
• The need for a creative network to amplify diverse voices
• Keeping the creative process fulfilling even when it's for work

Connect with Sabrina:

• www.sabrinaclaros.com
• www.instagram.com/sabrinaclarosphotography

Connect with Justine:

• Website: https://www.justawildthought.com
• Instagram: https://www.instagram.com/justawildthought

Was this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast!

Please rate and review Creatives in the Wild on Apple Podcasts, Spotify, or wherever you listen.