Advertising therapeutic goods in Australia

In this episode, we be speak with Leanne McCauley, Director of the Advertising and Compliance, Education and Policy Section at TGA about:

• what you can and can’t do when advertising therapeutic goods
• what constitutes an advertisement
• what responsibilities a sponsor has when advertising product
• how the world of social media, including hash tags and testimonials ties into advertising
• some tips and pointers for those working in this space
• advertising compliance, including what constitutes a breach, potential penalties and how to make a report

This podcast series is presented by the SME Assist team at the TGA. SME Assist is a dedicated service that TGA offers to help small to medium enterprises (SMEs), researchers, start-ups and those unfamiliar with regulation to understand their regulatory and legislative obligations.

You can find more information about TGA and SME Assist at www.tga.gov.au/sme-assist and through our social media channels or contacting us directly.

Phone: [phone]

Email: [e-mail]

Social Media: https://www.tga.gov.au/social-media

TGA BLOG: https://www.tga.gov.au/blogs/tga-topics

Links and useful information

• TGA website tga.gov.au
• The advertising hub https://www.tga.gov.au/hubs/advertising-therapeutic-goods
• The Australian regulatory guidelines for advertising therapeutic goods https://www.tga.gov.au/publication/australian-regulatory-guidelines-advertising-therapeutic-goods-argatg
• Therapeutic goods advertising code https://www.tga.gov.au/publication/therapeutic-goods-advertising-code
• Compliance management https://compliance.tga.gov.au/
• Advertising enforcement and outcomes https://www.tga.gov.au/advertising-enforcement-and-outcomes
• Learning resources for advertisers https://www.tga.gov.au/learning-resources-advertisers
• Can I advertise this therapeutic good to the public? https://www.tga.gov.au/can-i-advertise-therapeutic-good-public
• Mandatory information required in advertising for therapeutic goods https://www.tga.gov.au/mandatory-information-required-advertising-therapeutic-goods

Host: Dr Jayne Foster

Guest: Leanne McCauley