In a time when brands are producing more content than ever, the ones breaking through are doing something radically simple, they’re being real.
In this episode, Greg Gibson and Nate Spees are joined by Casey Bevington to explore how authenticity has become the new creative edge.
From the rise of in-house creative teams to how content is made, led, and scaled, this conversation unpacks why trust, speed, and creative problem solving are defining the future of brand building.

If you’re leading a brand or building one, this one’s for you.

This show is sponsored by Grizzly

This week on Adventurous CMO, Nate Spees and Greg Gibson dove into a topic that’s been dominating conversations everywhere, from client meetings to team discussions and LinkedIn feeds: AI. They unpacked its presence in creative work and collaboration, exploring what it truly meant for building brands in this moment of change.

Spoiler: it wasn’t the death of creativity, but it marked a significant shift!

How brands chose to navigate this new landscape mattered. This wasn’t a conversation driven by hype or fear; it was about staying curious, staying human, and cutting through the noise.

This show is sponsored by Grizzly

Welcome to the Adventurous CMO Show, hosted by Greg Gibson (Chief Creative Officer) and Nate Spees (CEO) of Grizzly.

In this first episode, they dive into the core philosophy of adventure that fuels bold brand leadership.

Learn how belief, bravery, and belonging power creativity and innovation in marketing, and hear stories behind the scenes of brand transformations across industries—from startups to Fortune 10s.

This show offers real insights, actionable strategies, and a fresh perspective on leading in today’s fast-moving marketing world.

This show is sponsored by Grizzly