Ads That Work, Messaging That Hits: A Real Talk with Jackie Muscat

In this no-fluff episode, I sit down with the brilliant Jackie Muscat—ads expert, funnel fixer, and straight-up truth-teller. We dive deep into the real reason your Meta ads probably aren’t converting (spoiler: it’s your messaging), how to stop wrapping your genius in “poopy brown paper,” and why beige content is killing your business. Jackie shares her self-taught journey from mural painting to mastering Meta ads, her unapologetically honest take on what makes an offer ad-ready, and how to dial up your you-ness to attract buyers who actually buy. If you're tired of marketing BS and ready to turn clicks into customers, this is your episode.

We cover:

• Why “just run ads” is garbage advice for beginners
• The secret sauce behind ad performance (hint: it’s not the ad)
• How to stop sounding like a Pinterest quote board and actually sell
• What Jackie really thinks about your $10K funnel

💥 If you’re building a digital business in 2025, you can’t afford to miss this one.

📱 Connect with Jackie: @jackie.muscat
🎯 Check out Ad Ready Academy + her offers at jackiemuscat.com