Karma is a new startup in the world of online shopping, presenting a new feature and app that saves the user money with every purchase.

Mor Pesso Eblagon will share with us the challenges behind building a strong marketing team from scratch, her career path from retail to e-commerce.

We will discuss vision leading, effective brand communication and the idea behind creating a multi creative Youtube ad to Karma.

Host: Adi Zucker- Startups Marketing Manager, GoogleMor Pesso Eblagon, CMO, Karma

Running a startup is always challenging, but it can be especially difficult during a global crisis. David Yitzhaki- CEO & Co-founder of Bookaway.com, will discuss the challenges and opportunities that businesses face during a crisis. And will share insights on how to manage effectively during these challenging times, and how to get the best out of the situation.

David will share the unique and interesting story behind Bookaway unexpected steps, to take Bookaway to be a world leading travel-tech startup.

Host: Mor Lankry Eldar- Startups Industry Manager, GoogleDavid Yitzhaki- CEO & Co-founder, Bookaway.com

Viola Ventures has over 20 years of experience in venture capital, and has invested in some of the most successful startups in the world.

Dani Cohen, General Partner at Viola Ventures will share with us the behind-the-scenes of VC investments, What are the biggest challenges facing startups today, and some priceless tips for entrepreneurs.

Dani & Lior will also be speaking about the Pros and Cons of Local Entrepreneurs, and how AI will reflect the VCs investments.

Host: Lior Noy- Head of Startups & Strategic Partners, GoogleDani Cohen- General Partners, Viola Ventures

Artlist started as a small start-up based in a kibbutz and raised tens of millions of dollars. Growing as a company along with the changes and evolution of their product itself.

Meet Neta Kimhi, Head of Product Marketing @ Artlist who will take us through the various aspects of the Product Marketing profession, connecting the dots between the product department and the performance marketing team. She will also share the process of establishing a product marketing department from scratch in a new company.

We will of course talk about the company, the product, the users, and the most intriguing at least to me, what does it mean to be a product marketing at Artlist and why is it so important specifically in this company?

Host: Eyal Kaplan, Product Marketing Manager, Google

What would you say if we told you that there is a complete methodology that can improve your success rates over time? Businesses that implemented it saw an improvement of tens of percent, especially when it comes to sales!

Sounds not bad, right?

We are of course talking about asset optimization, which is a general name for the optimization of all the components in your funnel; From ads of all types - text, image, your website to various landing pages.

We will talk about how to do it right, and the relationship between asset optimization and the company's organizational structure.

We had the pleasure to host, Alon Ben Ari and Ehad Markovich from the Jellyfish company, who came here to talk about asset optimization, and to explain how a few small changes can make a big impact.

Jellyfish is a leading partner of Google, and of course it's worth listening, because they have particularly surprising stories!

Host: Keren Daya, Strategic Partner Manager, Google

Idan Kallush, Head of Growth & Acquisition at OneStep talks, among other things, about the how the way we walk implies on our mental state, how to combine remote online therapy with close personal care and support, about helpers, patients and in general - the world of digital health - user acquisition, retention and more.

Host: Arnon Hauser, Industry Manager, Google

Avihai Soderi, co-founder and CEO of Antidote Health, tells about the establishment of a first-of-its-kind digital health insurance fund, which provides an affordable solution for millions of patients who lack adequate medical insurance - precisely in one of the biggest markets in the world, North America. How can one break into a vast and complex competitive arena, in front of giant players such as Amazon and Walmart? According to Sodri, the American market is rich in resources, but is managed inefficiently - so there is plenty of room to offer a more efficient and quality service.

Want to know more? Listen now.

Host: Einat Nitzan, Industry Head, Google