Emma Grasso, Director of People and Culture at Culture Kings, is redefining what it means to lead a fast-growing, high-energy ecommerce team. From streetwear retail floors to global expansion under AKA Brands, she’s steering one of Australia’s most iconic youth brands through cultural change, while proving that having great people in your team is just as vital as having a great product.

Today, we’re discussing:

• How Culture Kings evolved from a founder-led business into a global team without losing its edge
• Why Emma believes “disruption creates opportunity” and how to manage change in high-growth environments
• What Gen Z really wants from work (and how to keep them engaged)
• How AI and short-form content are transforming training, learning and hiring
• Why collaboration and empathy are the underrated superpowers of ecommerce teams

Connect with Emma
Explore Culture Kings

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Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

Connect with Nathan Bush
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Funding growth in ecommerce isn’t just about raising cash: it’s about choosing capital that matches your stage, strategy, and stress tolerance.

Kirstin Hunter, CEO of Birchal, has seen equity crowdfunding evolve into a serious growth engine for ecommerce brands. By turning loyal fans into investors, founders are able to extend the customer relationship into ownership, deepening connection and advocacy in the process.

In Today’s Playbook:

• How Birchal’s Kirstin Hunter helps brands raise capital without giving up control
• Why community-led crowdfunding builds deeper customer loyalty and advocacy
• The pros and cons of revenue-based finance with insights from Tractor Ventures and Wayflyer
• How Who Is Elijah used profitability to pivot and regain brand control
• Why investor readiness starts with clean systems, solid data, and clear unit economics
• How to match your funding pace to your business stage and stress tolerance

Connect with Kirstin
Explore Birchal
Tractor Ventures’ Episode
Wayflyer’s Episode
Who Is Elijah’s Episode
Glow Capital’s Episode

SMS us to request a guest!

Support the show

Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

Connect with Nathan Bush
Contact Add To Cart
Join the Community

In today’s exclusive episode, Ghanda Clothing’s CIO Silvan Baard joins Convert Digital’s Andrew Waite to share the real story behind their retail transformation. From ditching waiting-room checkouts to pioneering one of Shopify’s first custom Checkout Extensibility builds, this conversation is packed with lessons for every ecommerce leader looking to grow smarter.

Today, we’re discussing:

• Why Ghanda made the switch from Magento to Shopify (and how Convert made it painless)
• How the team built a headless Shopify experience before it was cool
• The automations that keep Ghanda’s lean team moving at scale
• Why checkout isn’t the end of the shopping journey, it’s the beginning
• The future of unified commerce: CDPs, POS, and camera-based in-store analytics

Connect with Silvan
Connect with Andrew
Explore Convert Digital

SMS us to request a guest!

Support the show

Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

Connect with Nathan Bush
Contact Add To Cart
Join the Community