Adapting in the Death Zone—the Bob Cormack Story 2 of 4

The start of an account-based marketing campaign can be intimidating. In this episode, we continue the story of Bob Cormack as his team prepares to face the most extreme conditions on earth on an evolving terrain. His example in not being overwhelmed by the project at large is an inspiration to B2B marketers. His experience teaches us to consider the timing of our marketing efforts and to be mentally and emotionally prepared for change.