Adapting Your Marketing Strategies for the AI Era with Katrina Denk Gonzalez

In this episode of the GTM After Hours podcast, Mark Bliss and Katrina Denk Gonzalez discuss the evolving landscape of B2B marketing, emphasizing the importance of data-driven decision-making, the role of experimentation, and the impact of AI on marketing workflows. The conversation also delves into the significance of effective communication between marketing and sales, the value of events in driving revenue, and the need for human oversight in AI-generated content.

Takeaways

• Switching industries helps marketers learn their personas better.
• Human oversight is necessary when using AI in marketing.
• Effective communication with sales teams is vital for success. Evaluate the state of available resources before committing to events.
• Large industry conferences are becoming less favorable due to high costs.
• Creating memorable experiences is key to event success.
• Understanding financial aspects is essential for marketers.

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