Activation Gap - Swaystack

“The exciting part of life is innovating—creating, filling the gap where previously there was a void.” - Har Rai Khalsa

Thank you for tuning in to The CUInsight Network, with your host, Robbie Young, Vice President of Strategic Growth at CUInsight. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.

My guest on today’s show is Har Rai Khalsa, Co-Founder and CEO of Swaystack. He joins me for a conversation about a challenge which many credit unions quietly wrestle with: turning new accounts into real, active relationships. Har Rai’s path into fintech wasn’t exactly the one he imagined as a kid. Like a lot of young athletes, he once pictured himself going pro, inspired by legends such as Derek Jeter. Instead, his career began in lending, where he spent years learning the mechanics of onboarding, underwriting, and the systems which power financial institutions. He also explains how that experience eventually led him to build technology solutions for financial institutions and ultimately launching Swaystack.

In our conversation, Har Rai shares how his team approached building their company and how—rather than assuming that they knew what credit unions needed—they began by asking a lot of questions. In their early conversations with credit unions, a surprising theme revealed itself: growth wasn’t actually the real problem. Many institutions were opening plenty of accounts, but far too many of those accounts were going inactive within months. We discuss why those first 90 days after opening an account are so incredibly important. Hear how onboarding responsibilities are scattered across departments such as marketing, retail, lending, and digital—yet no one actually owns the outcomes that matter most: balances, transactions, and direct deposit adoption.

As we wrap up the episode, Har Rai talks about how he appreciates a nice car, the cities he loves to visit, a book recommendation, and more! I hope that you enjoy my conversation with Har Rai Khalsa!

Find the full show notes on cuinsight.com.
Connect with Har Rai:
Har Rai Khalsa, Co-Founder and C.E.O. of Swaystack
swaystack.com
Har Rai: LinkedIn
Swaystack: LinkedIn