Account-Based Marketing Podcast Por Accenture Song arte de portada

Account-Based Marketing

Account-Based Marketing

De: Accenture Song
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Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by MomentumABM, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumabm.com Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • Actian: Turning insights into client-led growth

    Actian: Turning insights into client-led growth
    Nov 27 2025

    What does it take to lead a marketing function at the center of data-driven transformation, AI disruption, and rapidly shifting buyer expectations? In this episode, Jennifer Jackson outlines how Actian is reshaping marketing to meet the demands of a new era.
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    29 m
  • Ep. 78 FM: Rewriting the ABM playbook

    Ep. 78 FM: Rewriting the ABM playbook
    Oct 16 2025

    What does it take to build a client-centric growth engine in an industry where marketing has long been seen as a support act? Harsha Chachadi shares how FM is rewriting the rules with ABM – one account at a time.
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    29 m
  • Fujitsu: Building a client-first growth engine

    Fujitsu: Building a client-first growth engine
    Oct 9 2025

    As B2B organizations navigate shifting markets and rising expectations, Emma Chatwin shares how Fujitsu's three-year transformation journey moved marketing from the sidelines to the front line of business growth.
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    35 m
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