Above The Fold Episode 3: Localizing stories for the Weston Observer

The Weston Observer recently ran a story about Monet Eliaston, a local woman who traveled across Antarctica to the South Pole. By the time we heard about Monet, she had been profiled in the Boston Globe and other outlets. But, she's a local person and we wanted to tell her story too. So, the question is, how do we make it our story. The team discusses the approach to localizing national and regional stories.

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