AUTOMATED ADVERTISING THAT SELLS BOOKS | With Nadim Sadek | The Top Floor

Nadim grew up in Africa, Caribbean and Ireland

He is a Psychologist - so loves to understand why people do the things and how they connect to brands.

Sold a company to WPP. Bought a small island off the coast of Ireland and lived there for 12 years.

This company was launched 18 months ago and they have got traction in publishing. They use a compound AI model - they start with strategy; identify assets; then deploy to the market - no one else does this.

Lessons - under-estimated the importance of distribution; visionary v operational CEOS - it takes strength to stick to the vision.

CEO routine changed after Covid. Use to ride a motorbike to work; now a fully remote business. But still wakes at 5.30am, reads BBC news and at work by 8.30am. Corresponds with US team at 10pm.

Next 5 years - scaling the business; focus on vision; then liquidity event in 3yrs.

Books - The better angels of our nature (on enlightenment)- Steven Pinker; The Coming Wave (On AI)- Mustafa Suleyman & Michael Bhaskar.

Advice - running a business takes a lot of energy & time; choose wisely - if prone to anxiety & stress don't start a biz; make choices - are you going to iterate or innovate; where does your nature fit.

Connect with Nadim on Linkedin: https://www.linkedin.com/in/nadim-sadek-23443210/?originalSubdomain=uk

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From
The Top Floor Team

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