ALT: Digital glow-up: How Unilever blends AI, creators, and culture to build desire at scale
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ALT: Digital glow-up: How Unilever blends AI, creators, and culture to build desire at scale
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In this episode of The Speed of Culture podcast, Matt Britton sits with Selina Sykes, VP and Global Head of Digital Marketing and Social-First, Unilever, Beauty & Wellbeing, for a deep look at the company’s marketing transformation. Selina breaks down how Brand DNAI, AI in content creation, digital twins, creators, and cultural insight come together to build “desire at scale.” She also explains how AI agents and agentic shopping will rewrite the future consumer journey, and why authenticity and community matter more than ever in global beauty.
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