”AI to Improve Marketing Efficiency” with Mark Hinkle - The Marketing Informer EP 3

Generative AI tools like ChatGPT and Google’s Bard have caused an industry-wide shift in B2B tech brands. In-house marketers question how to use the tools effectively, and what impact these new solutions might have on their jobs. In this episode, we’re joined by Mark Hinkle, CEO of Peripety Labs, for a wide-ranging discussion about how marketers can leverage AI in their day-to-day jobs and about the book he wrote on the very same topic.