AI in Your Cup of IoT: Stirring Up Innovation with a Dash of Humor, fun conversation with Taylor Costello and McKenzie Maness from Epic iO.

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The Shift to Channel-First Strategy with Epic IO's McKenzie Maness and Taylor Costello

In this episode of The Wireless Way, host Chris Whitaker is joined by McKenzie Maness and Taylor Costello from Epic IO. Together, they discuss the importance of a channel-first strategy, trends in the technology sector, and share valuable insights on how trusted advisors can better serve their clients. Learn about the new Wireless Window solution and how it adds significant value for partners and their customers. Additionally, McKenzie and Taylor share personal stories, career journeys, and their thoughts on the evolving landscape of tech sales. Stay tuned for an engaging discussion that blends professional advice with a touch of humor.

00:00 Introduction and Welcome
00:48 Meet McKenzie Maness
01:41 McKenzie's Journey into Technology
04:12 Meet Taylor Costello
04:42 Taylor's Unique Path to Technology
09:23 Changes in the Channel
15:11 Epic IO's Channel-First Approach
20:35 Channel Culture and Transitioning Trust Advisors
21:36 Expertise and Supplier Selection
23:16 Expanding Sales and Customer Stickiness
26:19 Winning with Advanced Technologies
31:06 Private Cellular Networks and AIoT
35:42 Introducing Wireless Window
39:03 Final Thoughts and Book Recommendations

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