AI in Sports Partnerships

In today's episode: Sports partnerships are about building relationships -- but before relationship comes strategy and analysis. That's where AI can be leveraged: sorting through vast amounts of industry data to find the underdogs and underrepresented brands that can become opportunities for a business relationship. AI can also be a force multiplier in all aspects for small startups: web design, CRM, administration, and more. CEO Daily Brief with Dr. Jessica Kriegel is a 5-minute daily podcast where business pragmatism meets inner wisdom. Alexis Castellano-Mugica is a former Division I soccer player at the University of Miami who was invited to train with the Venezuelan National Team and attended multiple U.S. Soccer Federation training camps. After four knee surgeries forced her to step away from playing, she transitioned into the business side of sports and built her career in global football sponsorship sales. She worked closely alongside industry leaders with experience at clubs like Barcelona, Real Madrid, Juventus, and Arsenal, gaining a strong foundation in partnership strategy and dealmaking. At Inter Miami CF, she played a key role in driving over $44M+ in sponsorship revenue across multiple tiers of partnership, including contributing to a landmark $17M+ training kit deal with ERGO that will be the last training kit Lionel Messi wears before he retires. Alexis sourced that opportunity through AI. She recently stepped away from Inter Miami CF after the opening of Nu Stadium and has since launched Mugica Sports Agency, where she represents athletes and produces events with an AI-forward approach adopting the technological advances and using them to create a more efficient process. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Dr. Jessica Kriegel on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Alexis Castellano-Mugica on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Other ways to connect: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jessica Kriegel Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jessica Kriegel Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jessica Kriegel Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Culture Partners Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Culture Partners LinkedIn