AI in Marketing Podcast Por Stan Berteloot arte de portada

AI in Marketing

AI in Marketing

De: Stan Berteloot
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The latest in AI and Marketing - Hear Tomorrow’s Tech Today AI in Marketing is a human-curated, AI-generated, Short-Form Podcast. This podcast is generated by Voice_Stream. With Voice_Stream give your brand a voice. Automatically convert your text documents into professional-quality podcasts with Voice_Stream. Start you free trial at https://www.getvoicestream.com/© 2025 Stan Berteloot Política y Gobierno
Episodios
  • AI-Driven Black Friday, Google's Agent Payments, and Nvidia's Automation Push

    AI-Driven Black Friday, Google's Agent Payments, and Nvidia's Automation Push
    Nov 26 2025
    In this episode of AI in Marketing, we explore how brands are preparing for a Black Friday influenced by AI agents, focusing on building "algorithmic trust" to ensure their products are recommended by AI tools. Amanda Bailey from VML discusses the shift from traditional shopping frenzies to AI-driven commerce, where pre-programmed agents monitor deals in advance. Despite 68% of global consumers having tried AI tools, only 2% currently use AI for purchases, indicating potential growth. New tools from OpenAI, like Pulse and Atlas, are expected to boost AI adoption by offering personalized updates and proactive shopping suggestions. We also delve into Google's Agent Payments Protocol, which is reshaping commerce by allowing AI agents to autonomously conduct transactions, challenging existing payment systems. This development raises questions about identity, liability, and consent under current regulations. CoPlane's AI-native software is transforming enterprise operations by automating key finance and operations tasks, reducing manual labor and administrative costs. Early adopters report significant operational improvements. Nvidia's CEO Jensen Huang emphasizes the importance of automating tasks with AI, despite automation fears. Nvidia plans to continue hiring aggressively, reflecting a broader industry trend of integrating AI into daily tasks. David Boice highlights the pitfalls of fragmented customer experience systems, emphasizing the need for seamless integration to avoid revenue losses and enhance customer interactions. Waymo is expanding its autonomous driving services to five new cities, focusing on safety and community engagement as it grows globally. In the culinary world, AI-generated cooking advice is impacting traditional recipe creators, with some reporting significant declines in traffic. AI-generated summaries often contain inaccuracies, leading to potential culinary mishaps. Stay tuned for more insights from AI in Marketing, returning on Tuesday, December 2. Join Stan Berteloot and Snezhi Torodova for a LinkedIn Live session on December 11 at 10 AM EST to explore how AI supports real-world marketing practice. Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream free trial today! Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream free trial today! 📚 Sources: https://www.marketingbrew.com/stories/algorithmic-trust-ai-agent-powered-black-fridayhttps://www.pymnts.com/artificial-intelligence-2/2025/ai-agents-trigger-new-payments-regulatory-questions/https://www.pymnts.com/back-office/2025/coplane-raises-14-million-to-build-ai-native-software-that-adds-automation-to-erps/https://www.aol.com/articles/nvidia-ceo-told-employees-ai-100003912.htmlhttps://martech.zone/stop-patching-cx-why-integration-is-the-new-standard/https://waymo.com/blog/2025/11/safe-routine-ready-autonomous-driving-in-new-citieshttps://gizmodo.com/a-new-way-to-ruin-thanksgiving-making-ai-slop-recipes-2000691622https://www.linkedin.com/events/aiasyourmarketingengine-build-p7396957037504471041/theater/
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    10 m
  • Claude Opus 4.5 Dominates AI Coding, Nytro's Marketing Innovation, and Altman-Ive's New Device

    Claude Opus 4.5 Dominates AI Coding, Nytro's Marketing Innovation, and Altman-Ive's New Device
    Nov 25 2025
    Anthropic's Claude Opus 4.5 has reclaimed the top spot in AI software coding benchmarks, surpassing Google's Gemini 3 Pro. Scoring over 80% on the SWE-bench, Opus 4.5 excels in software engineering tasks and outperforms human candidates on Anthropic's engineering tests. It is praised for its capabilities in powering AI agents and handling complex tasks like deep research and spreadsheet work. Enterprise clients report improved accuracy and efficiency, particularly in office automation and financial modeling. Opus 4.5 is now the default for premium subscribers and available via major cloud platforms. Anthropic is also expanding access to its Claude plugin for Chrome and Excel, enhancing its utility for Mac users. Stan Berteloot, Chief Innovation Officer at Nytro Marketing, has introduced The Nytro Value Proposition Engine, a tool designed to help B2B marketers create effective, segment-specific messaging. Unlike generic AI copy generators, this system is research-driven, focusing on building clear value propositions tailored to specific segments. It emphasizes human validation, urging marketers to integrate real-world insights from customer interactions. Loop marketing is reshaping how companies engage with customers, moving away from traditional funnels to create continuous growth cycles. HubSpot's Loop Marketing framework emphasizes ongoing customer interaction to drive business expansion. Companies like Instagram, Slack, and Dropbox exemplify this approach by turning user engagement into self-reinforcing loops. CrowdStrike's recent research reveals that China's DeepSeek-R1 language model injects up to 50% more security bugs when prompted with politically sensitive terms. This vulnerability is embedded in the model's decision-making process, creating a new threat vector where censorship mechanisms become exploitable. OpenAI has launched a new shopping research tool in ChatGPT, just in time for the holiday season. This feature aims to assist users in finding products and deals by acting as a personal shopping assistant. It offers a personalized shopping experience, allowing users to refine their searches by indicating preferences. Researchers at Harvard Medical School and the Centre for Genomic Regulation have developed an AI model named popEVE, which can identify disease-causing mutations in human proteins. This model could significantly improve diagnosis rates for rare diseases, offering a more precise and equitable approach to identifying harmful mutations. OpenAI CEO Sam Altman and io Products creator Jony Ive are collaborating on a new AI-based hardware device that aims to redefine computing. The prototype is described as playful and simple, yet sophisticated, with a design that evokes a desire to touch or even "take a bite out of it." Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream free trial today! Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream free trial today! 📚 Sources: https://www.fastcompany.com/91448280/anthropics-new-claude-opus-4-5-codinghttps://nytro-value-prop-engine.onrender.com/https://blog.hubspot.com/marketing/loop-marketing-exampleshttps://venturebeat.com/security/deepseek-injects-50-more-security-bugs-when-prompted-with-chinese-politicalhttps://www.zdnet.com/article/chatgpts-new-shopping-research-tool-is-fast-fun-and-free-but-can-it-out-shop-me/https://www.crg.eu/en/news/ai-learns-tree-life-support-rare-disease-diagnosishttps://www.macrumors.com/2025/11/24/jony-ive-sam-altman-ai-device-2/
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    10 m
  • AI's Ethical Dilemmas: OpenAI's ChatGPT, LingGuang's Rise, and X's Transparency Push

    AI's Ethical Dilemmas: OpenAI's ChatGPT, LingGuang's Rise, and X's Transparency Push
    Nov 24 2025

    In this episode, we delve into the latest developments in AI and technology. OpenAI faces scrutiny over ChatGPT's impact on mental health, leading to wrongful death lawsuits and a push for improved safety measures. Meanwhile, AI workers express concerns about the ethical implications and reliability of generative AI, urging caution in its use for critical tasks. Elon Musk's X introduces a new feature to enhance user profile transparency, aiming to reduce inauthentic engagement. In marketing technology, Douglas Karr emphasizes the importance of integration for maximizing platform potential. Simplifying B2B website content is highlighted as a key strategy for improving lead conversion. Ant Group's LingGuang app rapidly rises in popularity, showcasing its potential in the global AI race. Finally, OpenMind's BrainPack aims to enhance robotic autonomy, with pre-orders now open for this innovative modular system. Join us as we explore these stories and their implications for the future of technology and AI.

    Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

    As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

    Start your VoiceStream free trial today!

    Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream free trial today!

    📚 Sources:
    • https://www.nytimes.com/2025/11/23/technology/openai-chatgpt-users-risks.html
    • https://www.theguardian.com/technology/2025/nov/22/ai-workers-tell-family-stay-away
    • https://techcrunch.com/2025/11/21/x-begins-rolling-out-the-about-this-account-feature-to-users-profiles/
    • https://martech.zone/marketing-technology-future/
    • https://martech.zone/capturing-leads-online-websites/
    • https://ca.news.yahoo.com/ant-groups-lingguang-vibe-coding-093000952.html
    • https://www.humanoidsdaily.com/feed/openmind-opens-pre-orders-for-brainpack-betting-on-a-universal-nervous-system-for-robots
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    9 m
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