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AI in Marketing

AI in Marketing

De: Stan Berteloot
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The latest in AI and Marketing - Hear Tomorrow’s Tech Today AI in Marketing is a human-curated, AI-generated, Short-Form Podcast. This podcast is generated by Voice_Stream. With Voice_Stream give your brand a voice. Automatically convert your text documents into professional-quality podcasts with Voice_Stream. Start you free trial at https://www.getvoicestream.com/© 2026 Stan Berteloot Política y Gobierno
Episodios
  • AI's Expanding Role: OpenAI's Real Work Benchmark, Excel's Business Grip, and AI in Health Care
    Jan 12 2026

    In this episode, we examine the evolving AI landscape and its impact across sectors. We begin with OpenAI's initiative to benchmark AI agents against human performance by requesting real work artifacts from contractors. Next, we explore Excel's enduring presence in business data management and the associated operational risks. A Wharton report and the Remote Labor Index reveal how enterprises are treating AI as a strategic investment rather than a novelty, despite current limitations in AI capabilities.

    We then discuss transparency and trust in AI, highlighting X's open-sourcing of its recommendation code and Anthropic's Claude Code deployment at Allianz. The conversation shifts to AI's integration into daily life, from AI-enhanced collectibles at CES to its role in mountain search-and-rescue operations. We also touch on China's progress in nuclear fusion with its "artificial sun" and a robotics startup accelerating development cycles using NVIDIA's Isaac tools.

    Finally, we return to the health care sector, where OpenAI and Anthropic are advancing AI's role in medical data and workflows, emphasizing the importance of safety and governance. Join us as we navigate these developments and their implications for the future.

    Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

    As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

    Sources:
    https://www.bbc.com/news/articles/cwyxkzjpp87o
    https://www.livescience.com/planet-earth/nuclear-energy/chinas-artificial-sun-reactor-shatters-major-fusion-limit-a-step-closer-to-near-limitless-clean-energy
    https://techcrunch.com/2026/01/09/anthropic-adds-allianz-to-growing-list-of-enterprise-wins/
    https://www.wired.com/story/openai-contractor-upload-real-work-documents-ai-agents/
    https://www.theneuron.ai/explainer-articles/new-wharton-report-shows-ai-in-the-enterprise-is-now-all-about-roi-accountability-and-a-looming-talent-crisis
    https://www.theverge.com/tech/859994/ai-collectibles-funko-pops-amiibo-buddyo-heymates-ces-2026
    Start your VoiceStream free trial today!

    Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream free trial today!

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    13 m
  • Malicious Chrome Extensions, Omnicom's Omni Launch, and AI's Impact on Software Development
    Jan 9 2026
    In this episode, we delve into the latest cybersecurity breach involving malicious Google Chrome extensions that have compromised the data of nearly 900,000 users by mimicking legitimate AI-powered tools. Security researchers at Ox Security have uncovered these extensions, which were designed to exfiltrate user data from popular large language models like ChatGPT and DeepSeek. We also explore Omnicom's launch of the next generation of its marketing intelligence platform, Omni, which integrates data, media, creativity, and AI to enhance marketing and sales strategies. Retail media networks are becoming central to advertising strategies, using first-party data and AI to enhance personalization and performance measurement, as discussed by executives from Target, Meta, and Oura at a CES panel. Paul Irving from GTMfund emphasizes the importance of innovative distribution strategies for AI-driven startups, highlighting the need for creative, data-driven approaches to reach customers. Adam Kiefaber of Worldpay discusses the importance of aligning PR content with audience expectations to enhance thought leadership and build global influence. We also examine the mixed feelings among workers regarding AI's impact on productivity, particularly in software development, where tools like Anthropic's Claude Code and OpenAI's Codex are revolutionizing the field. Finally, researchers from Tsinghua University and Peking University have developed DrugCLIP, an AI-driven screening program designed to accelerate drug discovery by efficiently scanning the druggable genome for potential ligands. Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream free trial today! Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream free trial today! 📚 Sources: https://www.darkreading.com/cloud-security/fake-ai-chrome-extensions-steal-900k-users-datahttps://martechseries.com/predictive-ai/ai-platforms-machine-learning/omnicom-unveils-the-new-omni-an-ai-driven-marketing-intelligence-platform-delivering-measurable-sales-growth-for-brands/https://www.pymnts.com/news/retail/2026/retail-media-networks-turn-data-and-ai-into-growth-engines/https://techcrunch.com/2026/01/08/gtmfund-has-rewritten-the-distribution-playbook-for-the-ai-era/https://www.prdaily.com/turning-thought-leadership-into-global-influence/https://fortune.com/2026/01/08/ai-is-boosting-productivity-heres-why-some-workers-feel-a-sense-of-loss/https://cen.acs.org/pharmaceuticals/drug-discovery/AI-screening-method-speed-drug/104/web/2026/01
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    11 m
  • ChatGPT Health Launch, Nvidia's Robotics Vision, and Mobileye's $900M Mentee Robotics Deal
    Jan 8 2026

    In this episode, we explore the latest in AI and technology advancements. ChatGPT Health is a new feature that integrates personal health data with AI to help users manage their health, emphasizing privacy and security. Nvidia's CEO predicts a pivotal year for robotics in 2026, with advancements in AI leading to more sophisticated robots. Google's Gemini AI assistant has gained significant market share, challenging ChatGPT's dominance. A Telegram community has been exploiting AI to create nonconsensual explicit content, raising ethical concerns. Malik Butchers in Wolverhampton has successfully used social media to expand its business globally. Answer engine optimization tools are becoming essential for marketers to track AI interactions and brand visibility. Personalization in search engines and AI platforms is reshaping how brands manage their digital presence. At CES 2026, discussions highlighted AI's impact on investment strategies and the workforce, with a focus on lifelong learning and adaptability. Mobileye Global plans to acquire Mentee Robotics to lead in autonomous driving and humanoid robotics, aiming for industrial and household deployment in the coming years.

    Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

    As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

    Start your VoiceStream free trial today!

    Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream free trial today!

    📚 Sources:
    • https://openai.com/index/introducing-chatgpt-health/
    • https://news.sky.com/story/robots-with-human-type-capabilities-are-coming-this-year-says-nvidia-ceo-13491412
    • https://www.perplexity.ai/page/gemini-hits-21-market-share-as-FQVuwf5gR9CGvAiFy9cC8A
    • https://www.404media.co/inside-the-telegram-channel-jailbreaking-grok-over-and-over-again/
    • https://www.bbc.com/news/articles/cp392k2q38qo.amp
    • https://blog.hubspot.com/marketing/answer-engine-optimization-tools
    • https://www.searchenginejournal.com/how-search-engines-tailor-results-to-individual-users-and-how-brands-can-and-should-manage-it/562582/
    • https://techcrunch.com/2026/01/06/mckinsey-and-general-catalyst-execs-say-the-era-of-learn-once-work-forever-is-over/
    • https://www.therobotreport.com/mobileye-to-acquire-mentee-robotics-for-900m-bid-dominate-physical-ai/

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    13 m
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