AI in Ecommerce: The Good, the Bad & the Game-Changing! Ft Look Fabulous Forever

Today we’re taking all about AI. How brand are using it, how brands aren’t using it, and how AI is changing!

We are joined by the brilliant Managing Director of Look Fabulous Forever, Janis Thomas.

Janis share her philosophy towards AI and how her forward thinking team is utilising it and not using it.

From content marketing tips to the truth about AI search credibility, this episode is packed with insights for any brand trying to keep up (or get ahead). 💡

Timestamps:

0:00 Introduction

5:53 How Look Fabulous Forever is using AI for content (and where they draw the line)

9:59 Why what you post is more important than ever

17:24 How brands can get feedback from their customers

22:44 How much AI is too much in your content?

27:17 AI for customer service – what works, what doesn’t

30:04 The biggest AI opportunity Janis sees for the future

35:38 Brand Credibility in AI Search

38:08 Tips to optimise for AI-driven search

44:39 What’s next for AI

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