AI for Business: Smarter Marketing and Strategy Workflows in 2025 (Part 5)

This is the final episode of our 5-part AI series, and I’m bringing it all home with the REAL framework. My go-to system for using ChatGPT as a true business partner.

REAL stands for Recognize, Express, Assign, and Lead, and it’s the workflow that’s helped me finally stop treating AI like a tool and start using it like a teammate. If you’ve ever felt like AI was generic, clunky, or not quite helpful, this system will change that.

We’ll cover:

• How to organize your prompts without overwhelm
• Why talking to ChatGPT is sometimes better than typing
• How CEOs and teams are really using AI in 2025 (based on real data)
• The simple habit that keeps your AI brain running smoothly

This episode will help you feel more confident, clear, and strategic about how AI fits into your work and how to make it a part of your business that truly supports you.

What You’ll Learn in This Episode:

[00:00] Why your prompts matter more than your tools
[03:15] Why I created my own REAL framework for using ChatGPT
[05:07] The 4 parts of the REAL framework
[09:33] The power of talking to ChatGPT (not just typing)
[12:04] How CEOs are really using AI in 2025
[13:56] How I organize my prompts so I don’t feel scattered
[17:29] A quick recap of the whole series

Key Takeaways:

• ChatGPT works best when you give it clear context, specific roles, and feedback.
• The REAL framework (Recognize, Express, Assign, Lead) helps turn AI into a real business partner.
• Speaking your prompts out loud can be a game-changer if typing feels like a block.
• Treat AI like a teammate, not a task rabbit.
• Staying organized with your prompts (hello, Google Docs!) helps AI support your long-term strategy.

Resources & Links:

Apply for a Free Instagram Breakthrough Session

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

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