Episodios

  • 44: Future-proof: SEO in the AI Era with Michael Buckbee
    Sep 30 2025

    Summary

    The global SEO (Search Engine Optimization) business is massive, with the SEO services industry projected to reach nearly $107 billion in 2025, and the SEO software sector valued at about $85 billion this year. Rapid growth is fueled by e-commerce and the integration of AI. AI search is already mainstream, but we still struggle to understand how it interacts with traditional search.

    Join Anastassia and Michael Buckbee as they explore how AI is reshaping the digital landscape, the challenges of maintaining brand visibility, and the evolving role of content in a world where AI-driven insights are becoming the norm.

    Discover practical strategies for businesses to adapt and thrive in this new era of digital marketing.

    Learn what has changed for Google and Bing since ChatGPT got deployed across the globe.


    Michael Buckbee is the founder of Knowatoa, a pioneering platform that helps businesses optimize their brand visibility and ranking within AI-driven search engines like ChatGPT, Claude, Gemini, and Perplexity. With a career that spans cybersecurity, marketing, and SaaS startups, Buckbee is recognized as a serial entrepreneur and software developer with over a decade of hands-on experience in both technology and digital strategy. Before founding Knowatoa in 2024, he held leadership roles in demand generation for public cybersecurity firms. Michael is a thought leader in the evolving intersection of AI, search, and reputation management.


    Takeaways:


    AI is transforming SEO by providing more personalized and accurate search results, reducing the need for traditional keyword strategies.

    Businesses need to focus on creating unique, high-quality content that AI can easily index and understand.

    It's important to recognize and navigate the limitations of AI to effectively use it in marketing strategies.

    Marketers need to evolve their skills to work alongside AI, focusing on strategy and creativity. Mediocre marketers don’t stand a chance, but there is a bright future for human excellence in marketing shaped by LLMs.

    Search might become even further fragmented. AI will dominate as it extends search to further actions and brings the user to what he or she wants to do with the search result.

    Chapters:


    (1:54) The Shift in Content Strategy

    (5:09) Understanding AI Context

    (8:24) Adapting to AI Insights

    (11:54) Maintaining the Human Touch

    (15:39) Challenges with LLMs

    (19:14) Future Trends in Digital Marketing

    (22:54) Leveraging AI for Growth

    (26:24) Navigating AI Limitations

    (29:54) Evolving Role of Marketers


    Links:


    Michael Buckbee

    Knowatoa


    Dr. Anastassia Lauterbach

    @romyandroby

    “Leading Through Disruption”

    AI Edutainment

    The AI Imperative Book

    Romy & Roby Book

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    32 m
  • 43: Code to Cure: AI in Healthcare and Drug Discovery with Andrea Olsen
    Sep 23 2025
    SummaryIn this episode, Anastassia and her guest, Andrea Olsen, discuss the role of AI in drug discovery and building healthcare solutions.Andrea Olsen is 20 years old today, and she is the founder of Luria, an AI-powered software for personalized healthcare. Based at Caltech University, she studies computational building her business. She founded the Youth Longevity Association for high schoolers interested in a longevity science career. She initiated the Inspire Longevity program at the largest aging pharma industry event, ARDD (Aging Research & Drug Discovery). Her work on identifying genetic targets with AI in brain cancer (glioblastoma multiform) was published in the journal "Aging." It became a foundational case study for Insilico Medicine, one of the best-known AI companies that pioneered AI-based drug discovery. In her free time, Andrea likes to travel and explore new countries. She also has a passion for learning languages and is currently studying her seventh.Andrea shares her journey into computational neuroscience and her work on glioblastoma research. She discusses the role of AI in analyzing large datasets, the challenges of data quality and bias, and the importance of human involvement in ensuring AI's effectiveness. Andrea also explores the potential of AI to reduce the time to market for medications, the implications of personalized medicine, and the need for better education and adoption of AI in the medical field. She emphasizes the importance of gathering feedback from doctors to create effective AI solutions in healthcare. Takeaways:Andrea's journey into neuroscience began during the COVID lockdown.AI plays a crucial role in analyzing glioblastoma data, one of the most common brain tumors.The quality of data is essential for accurate AI outputs. While the AI world loves big data, we must look into how to achieve the best outcomes with small data.Human involvement is necessary to ensure the quality of AI. Whether we review synthetic data to augment real-world medical data or introduce quality gates to decide on the next steps in drug discovery, human supervision remains imperative.Synthetic data should be used cautiously in drug discovery.AI can help flag patient risks effectively.Doctors learn how to trust AI for personalized medicine.AI can save time for doctors by automating tasks. Even mundane AI applications that help nurses and doctors with their healthcare routines can enable more time for patients and better care.Gathering feedback from doctors is crucial for the development of ANY AI service and application.The future of AI in medicine relies on collaboration with healthcare professionals. Chapters:00:00 Introduction to AI and Glioblastoma Research02:36 Andrea's Journey into Computational Neuroscience03:39 The Role of AI in Analyzing Glioblastoma Data06:48 Challenges of Data Quality and Bias in AI10:26 Human in the Loop: Ensuring AI Quality11:32 Synthetic Data in Drug Discovery13:04 AI's Potential to Reduce Time to Market for Medications16:26 Personalized Medicine: The Future of Healthcare19:37 Education and Adoption of AI in Medicine22:40 Building a Medical AI Startup26:12 Feedback and Iteration in AI DevelopmentHyperlinks:Andrea's paper in "Aging":Identification of dual-purpose therapeutic targets implicated in aging and glioblastoma multiforme using PandaOmics - an AI-enabled biological target discovery platformAndrea Olsen (Google Scholar Profile)Anastassia's links:@romyandroby“Leading Through Disruption”AI EdutainmentThe AI Imperative BookRomy & Roby Book
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    30 m
  • 42: The Lottery of AI Impact with Silvio Gerlach
    Sep 16 2025

    In this episode, Anastassia engages with the Berlin-based economist Silvio Gerlach to explore the realities of AI implementation in businesses.


    Silvio Gerlach is a German economist and experienced academic coach who has spent over two decades guiding research projects and mentoring students in economics, political science, and business administration. He is the founder of Studeo Coaching, where he serves as a thesis and dissertation coach, authoring multiple guides for scientific writing and academic research. Gerlach studied economics and political science at the University of Marburg and deepened his expertise in international economics during study terms in Argentina and Russia. His dedication to supporting academic achievement has made him a respected figure in German academic circles.


    Anastassia and Silvio discuss the significant gap between the expectations set by studies and the actual outcomes experienced by companies, particularly smaller and mid-sized businesses. Silvio emphasizes the importance of a workflow-centric approach to AI adoption, building trust among employees, and understanding the human aspects of integrating AI technologies. The conversation also touches on the concept of the 'shadow economy' where employees use AI tools independently, and the need for practical design in AI initiatives to ensure success.


    Takeaways:


    95% of AI initiatives fail due to poor implementation.

    Focus on workflows instead of use cases for AI.

    Executive leaders must trust employees to improve processes with AI, thereby starting to transform their companies for better competitiveness.

    AI adoption must address employee job security concerns.

    Improving information and data supply is crucial for AI implementation success.

    AI is a tool, not a pet to be adopted.

    Small contributions from AI can lead to significant outcomes.

    Engagement from employees on all levels is essential for AI integration.

    AI should be integrated as a last step in the process, when it is clear what must be changed, and what actions will be taken to further facilitate and maintain change.


    Chapters:

    00:00 Introduction to AI Literacy and Guest Introduction

    03:06 The Discrepancy Between AI Expectations and Reality

    05:58 Understanding AI Implementation Challenges

    08:51 The Importance of Workflow in AI Adoption

    12:00 Building Trust and Overcoming Resistance to AI

    14:57 The Shadow Economy and AI Utilization

    17:59 Designing Effective AI Initiatives

    20:57 AI as a Transformational Tool for Businesses


    In the last week of September, we published Silvio's blog on the AI Edutainment website www.aiedutainment.ai, and the PDF of his monumental paper on measuring the impact of AI initiatives in businesses.


    Links to further AI Literacy content:

    Hyperlinks

    Instagram: @romyandroby

    Leadership Series: “Leading Through Disruption”

    Website: AI Edutainment


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    25 m
  • 41: Ava’s Algorithm: Unpacking Ex Machina with Rae Muhlstock
    Sep 2 2025

    Summary:


    In this episode, Anastassia and Rae continue their series of podcasts about portrayals of AI and Robotics in the world literature and movies. Exploring how writers and filmmakers perceive AI is important, as books and science fiction films contribute to the public’s perception of AI technologies and shape our expectations of future scenarios involving AIs.

    Rae Muhlstock teaches writing, literature, and film at the University at Albany, New York. She serves as chief organizer for the WCI Film Festival and the CHATS Film Festival and Lecture Series, fostering dialogue on critical issues through cinema, scholarship, and experiential education.

    Anastassia and Rae delve into the complex themes surrounding AI, particularly through the lens of the film Ex Machina. They explore the ethical implications of AI development, the dichotomy between optimism and dystopia, and the nature of creation and power dynamics. The conversation also explores human agency, the impact of nature and nurture concepts on AI development, and the future of AI in relation to humanity. The hosts emphasize the importance of diversity in AI ethics and conclude with reflections on the potential paths forward for AI and human coexistence.


    Takeaways:


    AI literacy is essential for families today.

    Ex Machina presents a darker view of AI compared to other films, e.g., “Her.”

    The AI alignment problem raises ethical questions about creation.

    Optimism in technology can coexist with dystopian fears.

    Human agency is a critical factor in AI development.

    Isolation can influence AI's understanding of freedom.

    The Turing test now includes emotional manipulation.

    The environment shapes AI's development and understanding.

    Diversity in AI ethics is crucial for a balanced future.

    The future of AI is intertwined with human choices.


    Chapters


    00:00 Introduction to AI and Fiction

    01:00 Exploring Ex Machina and AI Alignment

    05:55 Optimism vs. Dystopia in AI

    10:32 The Nature of Creation and Human Agency

    14:47 Frankenstein and Playing God

    20:22 Technology and the Cave Analogy

    25:27 The Human-AI Relationship: A Historical Perspective

    27:01 Manipulation and Emotion in AI

    29:17 Isolation and Learning in AI Development

    31:26 Gender Dynamics in AI Creation

    33:18 The Future of AI: Scenarios and Speculations

    35:05 Optimism vs. Pessimism in AI's Impact on Humanity

    38:11 Diversity in AI Development and Its Implications

    40:58 The Role of Power and Humility in AI Ethics

    Useful Links:

    

    @romyandroby

    “Leading Through Disruption”

    AI Edutainment

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    50 m
  • 40: Educating for the Future: AI, IB, and Growing Tomorrow’s Thinkers with Olli Pekka Heinonen
    Aug 19 2025

    In this episode, Anastassia discusses AI in education with Olli-Pekka Heinonen. Olli-Pekka is a Finnish politician, public servant, and educational leader. He served as Finland's Minister of Education from 1994 to 1999, and later as Minister of Transport and Communications from 1999 to 2002. Heinonen advanced reforms focused on educating the whole person and preparing students with transversal competencies and 21st-century skills, not just subject-specific knowledge. The aim was to equip students to navigate an increasingly complex and unpredictable future. Heinonen is a member of the National Coalition Party and holds a Master of Laws from the University of Helsinki. In addition to his political roles, he was Director General of the Finnish National Agency for Education from 2016 to 2021. He held leadership positions at the Finnish national broadcasting company, Yleisradio. Since 2021, Heinonen has been the Director General of the International Baccalaureate (IB) Organization.


    Follow Anastassia's work focused on AI Literacy:

    AI Snacks with Romy and Roby

    @romyandroby

    “Leading Through Disruption”

    AI Edutainment


    Episode's Takeaways:


    AI is becoming a factor in education.

    In Finland, AI courses are being provided not only in schools but across society to enhance technology literacy and make everyone better equipped for future jobs.

    The IB system is a model that emphasizes inquiry-based learning and global-mindedness, allowing students to explore and connect big concepts rather than just acquiring subject knowledge.

    Finland's success in education is attributed to cultural values that prioritize education, a strong library system, and high esteem for teachers, as well as a merit-based system that attracts the best students into pedagogy.

    AI realism is needed to prevent outrageous claims about AI capabilities today (e.g., LLMs are bringing about AGI or self-driving cars are mature and scalable technologies today), while also being optimistic about the development of AI and robotic technologies without over-regulating these.

    Implementing AI in education is not without challenges, such as systemic integration and societal attitudes, and studying the impact of AI and further digital technologies on the cognitive skills of students.

    We need technology to connect humans rather than isolate them.


    Chapters


    0:00 - 1:30 Introduction to AI Snacks: Dr. Anastassia Lauterbach introduces the podcast, "AI Snacks with Romy and Roby," and sets the stage for the episode's focus on AI and robotics in education.

    1:31 - 3:00 Guest Introduction: Introduction of Olli-Pekka Heinonen, Director General of the International Baccalaureate Schools, highlighting his background and contributions to education.

    3:01 - 7:00 The Finnish Education Model: Discussion on Finland's approach to education, literacy, and the integration of AI in society, emphasizing the cultural and systemic factors that contribute to its success.

    7:01 - 10:00 International Baccalaureate System: Overview of the IB programs, focusing on their inquiry-based learning approach and global-mindedness, and how they differ from national educational systems.

    10:01 - 14:00 AI Literacy and Education: Exploration of AI literacy initiatives in Finland and the role of AI in the IB system, including challenges and opportunities in implementing AI in education.

    14:01 - 18:00 Challenges and Opportunities with AI: Discussion on the societal attitudes towards AI, the systemic integration of new technologies, and the collaboration between Finland and Estonia in technological innovation.

    18:01 - 22:00 The Future of Education: Olli-Pekka Heinonen shares his vision for the future of education, focusing on agency, identity, and community, and his three wishes for the IB and education in general.

    22:01 - 24:00 Closing Remarks: Dr. Anastassia Lauterbach wraps up the episode with a call to action for listeners and shares personal updates and future plans for the podcast.

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    40 m
  • 39: Neural Notes - AI in Music Industry with Dr. Matthias Röderer
    Aug 5 2025

    In this episode of AI Snacks, Anastassia interviews Matthias Röderer, exploring the intersection of AI and the music industry.


    Dr. Matthias Röder is an award-winning music and technology strategist, renowned for his innovative leadership in the intersection of music, technology, and creative entrepreneurship. He served as the Managing Director of the Eliette and Herbert von Karajan Institute from 2011 to 2025, where he played a transformative role in advancing the use of emerging technologies—such as artificial intelligence—in classical music. Dr. Röder is a board member of the Karajan Foundation and a trustee of the Mozarteum Foundation in Salzburg. Matthias Röder holds a PhD in music from Harvard University and is an alumnus of Mozarteum University Salzburg. He founded the Karajan Music Tech Conference, a prominent cross-industry event promoting breakthrough technologies in music and audio, and launched the international “Classical Music Hack Day” series. He has received recognitions such as a Bronze Effie for the AI-based completion of Beethoven’s 10th Symphony.


    Anastassia and Matthias discuss the evolution of music technology, the role of AI in composition, and the challenges faced by students and professionals in adapting to these changes. The conversation highlights the importance of AI literacy, the impact of generative AI on creativity, and the evolving relationship between music labels and technology. They also touch on copyright issues surrounding AI-generated music and innovative projects that are shaping the future of the industry.


    Takeaways:

    AI is transforming the music industry in unprecedented ways.

    Students often have a negative perception of AI in music.

    The historical reverence for genius complicates AI acceptance.

    AI is not a job replacer but a job transformer.

    Music labels are beginning to embrace AI technologies.

    AI can democratize music creation and lower barriers for new creators.

    Deep fakes pose ethical challenges in the music industry.

    Collaboration between humans and AI can enhance creativity.

    AI literacy is crucial for future musicians.

    Innovative projects are emerging that leverage AI for music creation.


    Chapters:

    00:00 Introduction to AI and Music

    01:53 Matthias Röderer's Journey in Music and AI

    04:39 AI's Role in Music Composition

    09:55 The Intersection of AI and Human Creativity

    11:19 Student Attitudes Towards AI in Music

    13:59 The Cult of Genius in Music

    16:52 Industry Response to AI in Music

    18:18 Music Labels and AI Integration

    25:29 Copyright and AI-Generated Music

    30:26 Exciting Innovations in Music Technology


    Interesting names and companies mentioned in the episode:

    Classical composers - innovators: Messiaen, Ligeti, Scriabin, Čiurlionis

    Today's creators fusing AI and music: Holly Herndon and Matt Dryhurst

    Musician and educators: Eliot Fisk, Christoph Wolff

    London-based company Delphos

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    35 m
  • 38: Synthetic Intimacy? Unpacking AI and Love in the Movie "Her" with Rae Muhlstock
    Jul 22 2025

    In this episode, Anastassia and Rae are continuing to discuss portrayals of AI in movies and fiction. This time, they discuss "Her," a film that has achieved cult status among technologists, in which Scarlett Johansson performed the voice of Samantha, an Operating System that the main character, Theodore, falls for. Anastassia offers explanations of how language models work and how they differ from humans, as they can't reason, build causal relationships, and 'think' in 'what if' scenarios. Rae discusses how schools and universities recognize AIs in essays and asks whether humanity utilizes AIs for what they do best, rather than trying to fit these technologies into everything humans are capable of doing. Topics such as human loneliness and AI responses, using AI as a metaphor to describe human problems, the Necessity of going through challenges to learn and appreciate relationships, and the nuances of context are explored. Anastassia reflects on whether modern AIs can be freed from biases and what alternative technology architectures might offer.


    Key takeaways:


    "Her" has a cult status to many technologists building AI products and services.

    The movie offers another way to reflect on AIs, as here a human (Theodore) is a professional writer falling for an AI, which is only represented by a voice.

    Samantha does not exist today. In the movie, she is capable of learning. Today's AIs don't master causality and reasoning; they are frozen in time.

    LLMs don't learn from counterfactuals/ in 'what if' scenarios.

    Samantha's character offers insights into the distinction between humanity and a performative act.

    Marshall McLuhan was discussing how travel and rapid communication were shrinking the world. AIs might do the same.

    Siri was one of the first AIs allowing autistic children to receive information no one else wanted or could provide.

    AIs are a reflection tool to tell us about ourselves.

    Domain expertise is paramount for building AIs today. Universal AIs are currently notoriously difficult to implement.

    We must recognize human expertise to determine how and where to utilize AI.

    Regulators must find ways to incentivize investments in fundamental research to change the current architecture, rather than insisting on something that can't be mediated due to the underlying mathematics (e.g., removal of biases).


    Chapters:

    

    2:32 What is "Her" about?

    8:23 The Movie "Her" isn't a dark portrayal of AI.

    11:32 There is no reasoning and understanding in today's AIs.

    17:31 We mistake Samantha for a human 'just' because of her voice

    21:30 Human loneliness and complexity of emotions vs. cutting corners because an OS is always 'on'

    23:50 Marshall McLuhan and the 'shrinking world' hypotheses

    24:40 Teaching AI and ethics through a metaphor

    27:02 A new concept of consumerism when it comes to an ever-available AI

    28:01 Siri as a communication companion

    30:22 AI as a reflection tool to teach humans about themselves

    33:13 Use of language in the movie "Her" and in current AIs

    34:40 How do educators recognize plagiarism, and the role of context

    37:42 Necessity to check sources and links when doing an LLMs-based search (Perplexity)

    38:36 Domain expertise is essential in building AIs well

    40:40 AI can look for patterns, but it can't read for context

    42:11 The difficulties of roboticizing a hand

    43:49 To understand the maturity and implementability of a technology, we must look into the semiconductors' roadmaps and research the IP portfolios of companies

    45:25 We must invest in alternative architectures to optimize AIs

    48:10 Universities aren't the primary source of research today, Big Tech is

    49:46 Are there ways around biases?

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    59 m
  • 37: Nurturing Intelligence - From Cradle to Code
    Jul 8 2025

    In this episode, Anastassia engages with Cecilia Vaca-Jones, former Minister of Social Affairs in Ecuador, former CEO of the Bernard van Leer Foundation, and currently Senior Advisor to the Abu Dhabi Early Childhood Authority. They explore the intersection of AI and early childhood development, discussing the critical importance of the early years in cognitive and emotional development, the role of language and culture, and how technology can support rather than replace human interaction. The conversation highlights the importance of community involvement in child development and the need to create supportive environments that foster children's growth and well-being.


    Takeaways

    Early childhood development spans from conception to age five or eight, depending on the country.

    The first years of life are crucial for brain development, with 80% of neurological connections formed in the first two years.

    Early childhood development is holistic, encompassing cognitive, emotional, and social growth.

    Exposure to multiple languages enhances cognitive development and cultural understanding.

    AI and technology can aid in the early diagnosis of developmental issues in children.

    Positive caregiving cannot be replaced by technology, but can be supported by it.

    Public spaces and community involvement are essential for healthy child development.

    Children learn best in environments that promote creativity and positive experiences.

    Regulating content for children is as essential as regulating food quality.

    The community plays a vital role in providing a supportive environment for children's growth.


    Chapters


    00:00 Introduction to AI and Early Childhood Development

    03:19 Defining Early Childhood Development

    05:59 The Importance of Early Years in Cognitive Development

    09:52 The Role of Language in Early Development

    14:08 AI vs Human Language Acquisition

    23:12 The Impact of Environment on Child Development

    28:22 Technology as a Supportive Tool in Development

    29:58 Balancing Technology and Human Interaction

    37:28 Designing Spaces for Healthy Development

    43:32 Community's Role in Child Development

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    47 m