AI Search Is Exposing Lazy SEO: What still works (and what no longer does) in AI search
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
AI Search Is Exposing Lazy SEO: What still works (and what no longer does) in AI search
-
Narrado por:
-
De:
Send us a text
📬 Do you like this podcast? You’ll love the newsletter.
Join the weekly 3-2-1 on AI search + marketing: subscribe
In today’s episode of Found in AI, I sit down with Pat Reinhardt of Conductor to unpack why AI search isn’t just changing SEO — it’s revealing which strategies were never built to last in the first place.
We talk about why “ranking in ChatGPT” isn’t a real concept, how AI search actually evaluates trust and authority, and what marketers need to rethink as visibility shifts from keywords to share of voice.
We cover:
- Why AI search isn’t SEO in disguise — and where the fundamentals truly diverge
- Why share of voice matters more than rankings in LLM-driven search
- How brand mentions, citations, and sentiment influence AI visibility
- Why gaming the system works less — and reputation works more
- How marketers should think about ChatGPT, Gemini, and other models without chasing every engine
- What signals actually help brands earn trust inside AI-generated answers
If you’re questioning old SEO playbooks, seeing traffic patterns change, or trying to plan a durable strategy for 2026, this episode will help you separate what still works from what AI is actively devaluing.
📌 Mentioned in this episode:
- AI share of voice vs. traditional rankings
- Brand authority, citations, and sentiment in AI search
- ChatGPT, Gemini, and Perplexity — and where volume really lives
- Why reputation beats manipulation in LLM visibility
- Preparing your content strategy for AI-driven search behavior
Let’s connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com
P.S. Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
Keywords: AI Search, AI Share of Voice, SEO, AEO, Answer Engine Optimization, Generative Engine Optimization, GEO, Brand Authority, Content Strategy, B2B Marketing, Conductor