AI SEO: From Rankings to Citations

Search is changing faster than most marketers realize.

AI answer engines like ChatGPT, Google AI, and Perplexity are replacing rankings with citations. This shift is reshaping how brands get discovered, trusted, and chosen.

In this episode, Rohit Shetty explains:

• The collapse of traditional CTR and rise of zero-click searches
• How AI engines synthesize answers instead of ranking links
• The key differences between ChatGPT, Perplexity, and Google AI
• The 7 signals that drive AI citations
• A practical 6-pillar framework for AI visibility

If your brand isn’t being cited by AI, it’s becoming invisible.

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