Episodios

  • AI in Search & the Vanishing Click: A Wake-Up Call for Home Service Pros

    AI in Search & the Vanishing Click: A Wake-Up Call for Home Service Pros
    Jun 23 2025

    In this eye-opening briefing, we break down how AI is completely reshaping the way people search for plumbing, HVAC, and home service contractors—and what it means for your business. From Google's AI Overviews to the rise of "zero-click searches," we explore how the traditional search engine has become an answer engine—and why your website might be turning into digital wallpaper.

    You'll learn:

    • Why fewer people are clicking on your site (and it's not your fault).

    • How ChatGPT, voice assistants, and AI-powered summaries are changing customer behavior.

    • What "Answer Engine Optimization" (AEO) is and why it's now more important than SEO.

    • The dangers of not adapting—like invisible websites, missed calls, and vanishing traffic.

    • Actionable strategies to stay visible in local search, including structured data, hyper-local service pages, and reputation management.

    Whether you’re a solo plumber in a pickup or run a multi-truck HVAC team, this episode will help you understand the seismic shift happening in search—and how to make sure the next answer customers get… is YOU.

    🎧 Don’t miss this one—it’s the digital survival guide every home service pro needs.


    https://hilartech.com/
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    55 m
  • AI Unleashed: Powering Tomorrow’s Data Centers & Winning Voice Search

    AI Unleashed: Powering Tomorrow’s Data Centers & Winning Voice Search
    Jun 18 2025

    2025 is the year AI flipped two worlds upside down: massive data-center booms fueling next-gen cooling, power, and nuclear solutions (and a crazy demand for electricians, plumbers, and HVAC pros), and an explosion in voice search and AI-driven answers rewriting digital marketing rules.


    Join me, Daniel from Hilartech, LLC, as we break down how to ride the AI wave—building smarter facilities and re-engineering your online presence so Alexa, Siri, and Google pick you over everyone else. Tune in for real-world tips, game-changing stats, and simple steps to future-proof both your trade business and your brand in the age of AI.


    AI re-Engineering Insights by Daniel Scott H., Founder of HILARTECH, LLC

    Connect with Daniel on Linkedin.

    Who’s Who in the AI & Data Center Story

    • Andrew Batson (JLL): Crunches 2025 data-center build and financing trends.

    • Daniel Thorpe (JLL): Explores power demands, site selection, and nuclear’s growing role.

    • Derek Andersen: Wrote “40+ Voice Search Stats You Need to Know in 2025.”

    • Dhana Suryaa: Penned “80+ Industry-Specific Voice Search Statistics For 2025.”

    • Melisa Tokmak (Netic): CEO of the AI outreach platform for home-services pros.

    • Belle Lin: Authored “AI Is Here for Plumbers and Electricians…” featuring Netic.

    • Don Marks (HLM): SEO vet behind “Is Your Home Service Business Losing Traffic to AI?”

    • Sydnee Olsen: Home-services agency sales lead with the inside scoop on Google leads.

    • Sambhav Jain: Wrote “Zero-Click Searches in 2025” on emerging SERP trends.

    • Tim Brown: Home-services marketing agency founder and industry advocate.

    • Codrin Arsene (DAP): CMO writing about Generative Engine Optimization.

    • Google, NVIDIA, Amazon, Apple, Microsoft: The tech giants driving AI, voice search, GPUs, and data-center power deals.

    • Constellation & Elemental Power: Energy firms partnering on next-gen nuclear for big tech.

    • Electrical Training Alliance, IBEW, NECA: Teaming up with Google to train the next generation of electricians.

    • JLL: Your go-to for global data-center insights.

    • Optic Marketing & HLM: Agencies helping you win voice-search dominance.

    • Digital Authority Partners: Local SEO and AI experts in home services.
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    38 m
  • Is AI Stealing Your Service Calls? Here’s What Electricians, Plumbers & HVAC Pros Need to Know

    Is AI Stealing Your Service Calls? Here’s What Electricians, Plumbers & HVAC Pros Need to Know
    Jun 17 2025

    Welcome to AI-Powered Growth for Electricians, Plumbers & HVAC Pros, hosted by Daniel from Hilartech, LLC. If you’ve ever felt your calls and web leads drying up, this show is for you.


    Each week, we break down how AI-driven search snippets, chatbots, and voice assistants are changing the game—and share simple, actionable hacks to get your business featured in those instant answers. From crafting punchy Q&As and using schema markup to dominating local voice search, you’ll learn exactly how to keep the phones ringing and your schedule full in the AI era. Tune in and turn disappearing leads into unstoppable growth!


    https://hilartech.com/most-contractor-sites-are-useless-now-is-yours-one-of-them/
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    35 m
  • Answer Engine Apocalypse — From News Desks to Service Vans (Electrical, Plumbing, HVAC) by HILARTECH

    Answer Engine Apocalypse — From News Desks to Service Vans (Electrical, Plumbing, HVAC) by HILARTECH
    Jun 10 2025

    Answer Engine Apocalypse — From News Desks to Service Vans

    Google’s new AI Overviews aren’t just squeezing the life out of big-name publishers—they’re poised to drain leads from local HVAC, plumbing, and electrical companies too. In this episode we connect the dots between The Wall Street Journal’s report that outlets like HuffPost and Business Insider have lost up to 60 % of their Google traffic wsj.com and industry analysis warning contractors that the same AI answers can steal the clicks that book service calls bluecorona.com.

    Tune in for:

    • The “Answer Economy” crash course. Why Google is morphing from a search engine into an answer engine—and what that means for every website.

    • Newsroom reality check. Layoffs, licensing fights, and the scramble for owned audiences as referral traffic collapses. wsj.com

    • Main-street wake-up call. How home-service pros risk becoming invisible if they ignore Answer Engine Optimization (AEO) and rely on yesterday’s SEO tactics. bluecorona.com

    • AEO playbook. Practical steps—structured FAQs, schema, hyper-local pages—that help both publishers and contractors earn citations inside AI answers instead of being bypassed by them.

    • Legal and ethical storm clouds. From copyright suits to data-licensing deals, hear what’s next in the fight to get paid for the content AI consumes. wsj.com

    Whether you sell headlines or heat-pump installs, the takeaway is the same: adapt to AI-driven search—or watch your traffic, leads, and revenue vanish.


    Learn more:

    https://hilartech.com/adapt-or-disappear-electricians-plumbers-and-hvac-businesses/
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    14 m
  • From Page One to Page None: Electricians vs. Google’s AI Overviews by HILARTECH

    From Page One to Page None: Electricians vs. Google’s AI Overviews by HILARTECH
    Jun 9 2025
    Episode in a nutshell: Google just flipped the switch from “search engine” to “answer engine,” and electricians who still rely on old-school SEO are watching their phones go silent. AI Overviews are stealing clicks, zero-click searches are the norm, Local Services Ads and proximity-heavy updates squeeze the map pack, and voice assistants only read out one or two winners. In this episode we unpack the Triple Threat to Visibility—AI Overviews, Answer Engine Optimization (AEO), and fast-moving new tech—and show how a proactive game plan (hint: HILARTECH’s) puts electricians back in the conversation.Title: “From Page One to Page None: Electricians vs. Google’s AI Overviews”Length: 32 minutes of straight talk, no geek-speak requiredGuests: Daniel from HILARTECH + two shop-owner clients who beat the slumpGoogle’s AI blurbs now appear in 13 % of all queries—up from 6 % just a few months ago. Tests show those blurbs slash organic CTR by 40 – 60 % for non-branded searches.Nearly 60 % of searches end with zero clicks because users get their info directly in-SERP. AEO flips the script: craft content the AI can quote, packed with schema and concise answers cxl.com.Local Services Ads sit above the map pack, siphoning leads before organic results even load ignitevisibility.com.Google’s Vicinity update turned proximity into the #1 local ranking factor—keyword-stuffed names got nuked nizamuddeen.combrightlocal.com.Voice search is booming: 76 % of smart-speaker owners do a local voice query every week invoca.com.Ask Maps now answers detailed questions right inside the app, quoting businesses that have structured data and stellar reviews blog.google.Google’s tougher review-spam filters can ghost a thin or sketchy profile overnight ignitingbusiness.com.Slow sites pay: Google’s INP/Helpful-Content duo penalizes pages that load or interact like molasses sparktoro.com.Ranking for “electrician near me” used to be about backlinks and city-service pages. Today you need punchy, factual answers the AI can lift verbatim, lightning-fast pages, spotless Google Business data, and a plan for ads, voice, and map Q&A. Anything less and you’re invisible when homeowners shout “Hey Google, who can fix my breaker panel?”AEO First: We rebuild your site around FAQs, How-Tos, and service explainers the bots love.Schema Everywhere: LocalBusiness, Service, FAQ, and Review markup on every page.GBP Power-Up: Category tuning, photo cadence, review prompts, and spam-fighter alerts so you stay in the 3-Pack.Speed & Core Vitals: Sub-one-second loads and INP < 200 ms, because slow pages don’t get quoted.Holistic Reach: LSAs, geo-targeted PPC, and social make sure you own every channel the algorithm overlooks.Ready to stop watching leads slip into Google’s black hole? Hit Play and learn how HILARTECH rewires your digital footprint so AI wants to answer with your name. After the show, grab the free AEO checklist at hilartech.com.(Sources: Search Engine Land, Semrush, SparkToro, Ignite Visibility, BrightLocal, Invoca, Google Maps Blog, CXL, Igniting Business, and more.)https://hilartech.com/most-contractor-sites-are-useless-now-is-yours-one-of-them/
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    15 m
  • The Answer Economy: Why Old Trade Websites Go Silent

    The Answer Economy: Why Old Trade Websites Go Silent
    Jun 6 2025
    I’m Daniel, founder of HILARTECH, LLC, and in this deep-dive briefing I spell out why yesterday’s “pretty” contractor sites have stopped ringing phones—and exactly how to fix the problem before it buries your business for good.Search has flipped from clicks to answers. Sixty percent of Google queries now end without a single click because people accept whatever AI Overview, “People Also Ask” card, or voice assistant blurts out. Forty-one percent of U.S. adults ask those voice assistants something every day—usually in the same language they’d use when calling a tech:“Why is my breaker panel buzzing?”“Who fixes water heaters near me?”If your site can’t feed that instant answer in a clean, conversational format, the algorithm never “picks” you. No pick, no visibility, no call—no matter how sharp the design looks.In this new landscape algorithms act as ruthless gatekeepers: they crown one site the source of truth and skip the rest. I call it the Answer Economy—and whoever wins the pick wins the lead. Everyone else vanishes.That’s why old, click-optimized sites feel invisible. They were built for a “10-blue-links” era, not for zero-click results or voice responses. If you’re wondering why a site that “looks fine” still leaves your trucks idle, this is it.No Conversational Answers – Long paragraphs, no quick FAQ blocks.Missing Structured Data – No Service, LocalBusiness, or FAQ schema, so AI can’t trust your content.Generic Service Pages – One stale “Our Services” page instead of hundreds of hyper-local landing pages.Slow, Desktop-First Design – Mobile users (and Google’s crawler) bounce.Thin Trust Signals – Reviews, licenses, and badges buried where nobody sees them.Result: you never show up in zero-click answers or voice results, so leads flow to the competitor whose site earned the pick.Hyper-Localized Landing Pages for every service in every ZIP code. Think /ev-charger-installation-arlington-va and repeat that at scale.Answer Engine Optimization (AEO) – Tight, 90-word FAQs that mirror real-world questions and are wrapped in schema AI can parse.Lightning-Fast, Mobile-First Design tuned for Core Web Vitals.Localized Trust Signals—licenses, veteran-owned badges, and reviews placed front-and-center.Peter and Jason’s site (PRO Electric plus HVAC https://proelectricva.com/ ) looked “fine” but generated only 30 calls a month. After we launched 3,100 AI-ready pages plus a schema-rich FAQ library:Organic traffic jumped 740 %First-page keywords grew from single digits to 75+ in six monthsLeads climbed 220 % while ad spend fell 35 %That’s the power of a site that stops waiting to rank and starts getting picked.Audit voice readiness—can every service answer its top question in under 90 words?Roll out town-by-town pages—one page per service per ZIP.Layer structured data—Service, FAQ, Review, Geo schema on every page.Track zero-click visibility—watch AI Overview and “People Also Ask” impressions in Search Console; that’s today’s battleground.Old websites fail because they chase clicks in an age of answers. Convert yours into an AI-ready machine and the algorithm will pick you—delivering the calls, not your competitor.Listen in and arm yourself with the exact blueprint to adapt—or disappear.Need help fast? Call or text me at 585-484-0183 or book a strategy session at hilartech.com. Let’s ensure your business is found in the Answer Economy.
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    42 m
  • 🎙️ Spotlight Podcast Episode: How PRO Electric Plus HVAC Dominated Northern Virginia with 3,100 AI-Optimized Pages

    🎙️ Spotlight Podcast Episode: How PRO Electric Plus HVAC Dominated Northern Virginia with 3,100 AI-Optimized Pages
    Jun 6 2025

    by Daniel, Founder of HILARTECH, LLC


    From Invisible to Unstoppable: How PRO Electric Plus HVAC Exploded Sales with 3,100 AI-Optimized Pages


    Episode Description:
    In this special spotlight episode, I’m pulling back the curtain on one of the most explosive growth stories I’ve seen—how PRO Electric Plus HVAC, owned by Peter and Jason in Northern Virginia, went from having a basic online presence to dominating their market using AI-powered web strategy.

    When they came to me, their website wasn’t generating the leads they deserved. Despite their reputation for reliability and precision, they were practically invisible in AI search, voice results, and Google’s answer boxes.

    That’s when I deployed the full HILARTECH system.

    ✅ Over 3,100 Hyper-Localized Landing Pages
    We mapped out every electrical and HVAC service they offer across every town, city, and zip code in their service area. That included:

    • /ev-charger-installation-arlington-va

      • /ac-repair-fairfax-county-va
      • /electrical-panel-upgrade-ashburn-va

    • Every page was built to rank, convert, and get picked by AI systems like Google’s AI Overviews and voice assistants.

    • ✅ AI-Optimized Content with FAQ Architecture
      We didn’t just build pages—we wrote hundreds of voice-friendly FAQs like:

      • “Do I need a permit to replace a breaker panel in Fairfax?”

      • “Why is my AC running but not cooling in Prince William County?”
        Each answer was structured to match how real people search—with schema markup and JSON-LD data layered in.

      ✅ Schema-Driven Visibility
      We embedded schema across all pages: FAQ, Service, LocalBusiness, and Review markup. That’s what pushed their content into answer boxes, map packs, and AI summaries.

      ✅ The Result? Explosive Growth.
      Within 6 months, PRO Electric Plus HVAC saw a massive surge in qualified leads—without relying on paid ads.
      Their phone started ringing with customers from towns they’d never been visible in before. They didn’t just grow—they scaled.

      📈 From 20 calls a month to 100+.
      📍 From 3 towns to 112+ ranked locations.
      💰 From ad-dependent to AI-dominant.


      What You’ll Learn in This Episode:

      • What Answer Engine Optimization (AEO) really looks like in practice

      • Why hyper-local content is the future of home service SEO

      • How PRO Electric’s website went from passive to predictably profitable

      • The exact strategy you can apply to your plumbing, electrical, or HVAC business

      If you're tired of watching your competitors show up in search while you get skipped, this is your blueprint.

      🎧 Listen now and learn how to build a website that does more than just sit there—it sells.


      🔗 Book a strategy call at hilartech.com
      📞 Or call me directly: 585-484-0183
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    14 m
  • Invisible Online: Why Your Trade Business Website Isn’t Getting Picked (And How to Fix It)

    Invisible Online: Why Your Trade Business Website Isn’t Getting Picked (And How to Fix It)
    Jun 6 2025

    🎧 Podcast Description:
    Let’s get real—if your plumbing, HVAC, or electrical website isn’t generating calls, it’s already obsolete. In this episode, I’m pulling back the curtain on why even decent-looking contractor websites are being skipped by Google, Siri, and Alexa—and how you can fix it fast.


    I’m Daniel, founder of HILARTECH, LLC, and I help electricians, plumbers, and HVAC pros dominate local search using Answer Engine Optimization (AEO), AI-friendly landing pages, and schema-driven content that gets featured in AI summaries and voice search.


    We’ll break down:

    • What “website obsolescence” means for trades

    • Why your “good enough” website is costing you leads

    • How the Answer Economy works—and how to win in it

    • Real examples from electrical, HVAC, and plumbing businesses I’ve transformed

    • How I build 3,000+ hyper-local landing pages that rank AND convert

    If you’re tired of paying for ads just to survive and want your website to finally work as hard as you do—this is your wake-up call.


    📞 Want to get picked instead of skipped?

    Call me at 585-484-0183 or schedule a strategy call at hilartech.com
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    13 m