AI Poisoning: The Return of Black-Hat SEO (And How It Could Destroy Your Brand)

E883: AI poisoning is here - and it's shockingly easy. New research shows that bad actors can manipulate LLMs with as few as 250 malicious documents, opening the door to brand sabotage, fake comparisons, and engineered hallucinations inside AI responses.

I break down:
- How AI poisoning actually works
- Why LLM spam prevention is still laughably immature
- How black-hat SEO tactics from the 2000s are resurfacing in AI
- Real examples of manipulation already happening
- How your brand can be quietly attacked without you knowing
- The steps you must take to monitor, protect, and defend your brand
- Why comparison tables and long-tail queries matter more than ever
- What marketers, SEOs, and founders should be doing right now

This episode is based on new findings from Anthropic, the UK AI Security Institute, and the Alan Turing Institute - plus the source, a fantastic Search Engine Journal article by Reza Moaiandin (thank you to Gagan Ghotra for sending it my way).

If you work in SEO, digital marketing, brand protection, or AI… this one is essential.

⭐️ Source article - https://www.searchenginejournal.com/ai-poisoning-black-hat-seo-is-back/561217/

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00:00 Introduction to AI Poisoning and Black Hat SEO
00:22 The Evolution of Black Hat SEO
00:59 AI's Vulnerability to Manipulation
01:20 Real-World Examples of AI Manipulation
03:27 The Threat of AI Poisoning
07:45 Preventing and Detecting AI Poisoning
09:43 Ethical Considerations and Future Outlook
13:00 Conclusion and Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #answerengineoptimization #generativeengineoptimization #reputationmanagement