AI Marketing Podcast Por Mark Fidelman arte de portada

AI Marketing

AI Marketing

De: Mark Fidelman
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Season 4: Join Mark Fidelman on "AI Marketing," where cutting-edge AI solutions meet modern marketing strategies. Each episode, we dive into the latest and most effective AI tools revolutionizing the marketing landscape. From deep dives into specific AI technologies to discussions with industry pioneers, our podcast keeps you at the forefront of AI-driven marketing innovation. Whether you're a marketing professional eager to enhance your campaigns or a tech enthusiast curious about AI's impact on marketing, "AI Marketing" is your go-to resource for staying ahead in the dynamic world of AI marketing. Tune in to explore how artificial intelligence is transforming marketing.Mark Fidelman 2024 Economía Marketing Marketing y Ventas
Episodios
  • How Humanoid Robots Will Transform Marketing

    How Humanoid Robots Will Transform Marketing
    Mar 30 2026
    In this episode of the AI Marketing Podcast, host Mark Fidelman sits down with David Amar, founder of Makina (a new conference dedicated to physical AI), to explore how robots and humanoids will change the future of marketing. They discuss why robots are such powerful brand activations, when we might see in‑home humanoid housekeepers, how China is leading on hardware while the West leads on software, and why 2025–2026 feels like the "GPT moment" for physical AI. David also shares what to expect at Makina in Paris on July 7 and why marketers should get ahead of this trend now. Guest David Amar Background in computer science and neuroscience (UCL)Formerly worked in prostheticsFounder of Makina, a conference that brings together the fragmented physical AI ecosystem: humanoid builders, robot "brain"/OS providers, capital, industrial partners, and talent Key Topics & Timestamps 1. Why Robots Are Marketing Gold [0:00:00 – 0:02:24] David's background and the launch of MakinaWhy robots are "premium marketing material": Robots tap into deep cultural fascination (e.g., Star Wars, Star Trek)Simply announcing "Robot X/Y will be on site" can materially boost event attendance Humanoids as especially compelling because of their uncanny, human-like form "I don't think I've ever met somebody that says this isn't interesting… It's just premium marketing material." – David [0:01:31] 2. Timeline: When Physical AI Hits Everyday Life [0:02:24 – 0:03:25] David's long‑range outlook: Short term: impressive demos, but still lots of technical bottlenecks~10–15 years: expect robots/humanoids in places we never imagined, with deep dependence on them Contrast with digital AI: We're already "slaves" to ChatGPT and cloud AI for knowledge workPhysical dependence on robots will follow later 3. How Robots Show Up in Marketing (Beyond a Robot at a Desk) [0:03:25 – 0:06:27] Robots won't replace marketers by typing at a desk—that's the realm of LLMs and digital AIInstead, robots will act as: Brand avatars and mascots (e.g., "the Amazon robot," "the Walmart robot")Physical activations at events, retail, and public spacesProduct demo agents in stores, on the street, or wherever target audiences gather Comparison to today's street activations (e.g., sign spinners) but in a far more advanced, interactive formEmotional/branding angle: A charming C‑3PO‑style humanoid pitching products can be more captivating than a celebrity "There's just something more charming about a C‑3PO showing the new Coca‑Cola than just a regular old Joe… even if it's George Clooney." – David [0:05:33] 4. Humanoids vs. "Robots" – What's the Difference? [0:06:27 – 0:07:55] Humanoid: Robot with human‑like physiology and form (height, posture, movement)Tends to get anthropomorphic traits projected onto it Robot: Any robotic form, e.g. a single robotic arm, a robot dog, or R2‑D2‑style platforms Long‑term: Mark expects humanoids to become increasingly indistinguishable from humans in 20+ years 5. In‑Home Humanoids: How Close Are We Really? [0:07:55 – 0:11:29] West vs. Asia split: West: stronger on software and AI modelsAsia (especially China): stronger on hardware and shipping units at scale Today you can already order multiple Chinese robot models online and have them delivered within a month Current leading players mentioned: 1X – focused on household/housekeeping tasksSanctuary (Sunday Robotics) and others delivering early trial units Reality check on timelines: No one truly knows, but David's informed estimate: 5–7 years to order functional in‑home humanoids onlineDependent on breakthroughs in: Fine manipulation of small objectsRobust computer visionAutonomous navigation in unmapped environments Many "impressive" demos are partly marketing: Used to raise capital, build momentum, and buy time while teams fight through technical bottlenecks 6. Data, Compute, and How These Robots Actually Learn [0:10:42 – 0:13:16] Today's deployed robots are often trial models used primarily to: Collect huge amounts of real‑world dataTrain the next generation of more capable robots Data and compute needs: Humanoids need even more data than LLMs: Touch, force feedback, vision, balance, navigation, etc. Massive compute, similar or greater than what's used for digital AI Where the compute lives: Training: in large data centers, often the same infrastructure used for AIOn‑device inference: Onboard boards like NVIDIA Jetson inside the robot's "chest"Local models run on-device, optionally connected via Wi‑Fi for streaming data and updates Most robots in the wild are still tightly constrained and far from general-purpose autonomy 7. The Makina Physical AI Event in Paris [0:13:59 – 0:19:11] Date: July 7Location: Station F, 13th district of Paris (central), the world's largest startup campusFormat: One‑day dedicated physical AI conferencePaired with ...
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    22 m
  • Do You Need an AI Chief of Staff for Marketers

    Do You Need an AI Chief of Staff for Marketers
    Mar 19 2026
    15 m
  • Why AI Marketing Is Failing (And How Smart Companies Fix It)

    Why AI Marketing Is Failing (And How Smart Companies Fix It)
    Feb 1 2026

    AI is moving faster than most marketing organizations can handle and many AI initiatives are quietly failing.

    In this episode of the AI Marketing Podcast, host Mark Fidelman sits down with Steve Wunker, innovation expert, former collaborator of Clayton Christensen, and author of AI and the Octopus Organization, to break down:

    • Why treating AI like a "tech upgrade" is a massive mistake

    • How most companies are "AI-ifying broken processes" instead of rethinking them

    • The difference between pilots that learn vs. pilots that waste time

    • Why AI doesn't replace great marketers, it amplifies them

    • How marketing orgs can cut campaign timelines in half (real-world example)

    • Why experimentation, not tools, is the real AI advantage

    • What skills will keep marketers employable over the next 5 years

    • How AI changes the relationship between marketing, sales, and leadership

    • Why AGI isn't the benchmark people think it is

    • The Octopus Organization model for building truly AI-native companies

    Steve shares practical frameworks, real case studies, and a clear roadmap for CMOs, VPs, and marketers who want results and not hype.

    📘 Steve's book: AI and the Octopus Organization
    🔗 Available on Amazon
    🌐 https://aiandtheoctopus.com

    👤 Connect with Steve Wunker on LinkedIn

    00:00 – Welcome to AI Marketing Podcast
    00:29 – Steve Wunker's Background & Disruptive Innovation
    01:27 – Why AI Fails as a "Tech Upgrade"
    02:13 – The Problem With AI Pilots That Go Nowhere
    02:48 – Top-Down AI vs Bottom-Up Experimentation
    03:32 – The ABC Framework: AIFI, Experiment, Create
    03:53 – Why Companies Aren't Using AI to Create the Future
    04:18 – AI vs The Early Internet Era
    05:07 – Why AI Training Fails in Marketing Teams
    05:56 – Real Case Study: Cutting Campaign Planning by 50%
    06:55 – Fixing Broken Processes Before AI
    07:58 – Are Employees Sabotaging AI Adoption?
    08:38 – "You Won't Lose Your Job to AI — You'll Lose It to Someone Using AI"
    09:24 – AI as a Thought Partner (80/20 Rule)
    09:55 – Tools vs Process: What Actually Matters
    10:38 – Using AI Inside Existing Martech Stacks (Adobe, Email, Creative)
    11:24 – What Happens to Copywriters & Creative Teams
    12:11 – Reskilling vs Cost Cutting
    13:03 – Career Advice: How Marketers Stay Relevant
    13:52 – Why Critical Thinking Matters More Than Ever
    14:38 – Marketing & Sales Converging Through AI
    15:22 – Why You Must Specialize in AI Skills
    16:03 – Managing AI Productivity at Scale
    17:08 – Rapid Ad Creation & AI Video Tools
    18:01 – Inverting Traditional Marketing Systems
    19:15 – New Organizational Models for AI
    19:21 – Steve's Book: AI and the Octopus Organization
    20:17 – Why the Octopus Is the Perfect AI Metaphor
    21:24 – What Leaders Get From the Book
    22:47 – When AGI Really Matters (and When It Doesn't)
    24:06 – AI vs Human Judgment
    25:13 – The Human Skills That Will Always Matter
    25:34 – Where to Find Steve Wunker
    26:02 – Final Thoughts & Wrap-Up
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    26 m
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