Episodios

  • Your Google Business Profile is About to Change Here's Why
    Dec 12 2025

    Welcome to AI Marketing Experts, the show where smart marketers use AI to work smarter, not harder.

    In this episode, we unpack why Ask Maps is overtaking traditional GBP Q&A, what the new AI-mode local SERP looks like, and how to protect your visibility with on-site FAQs + schema. We also show real-world workflows with Gemini 3 (Android Auto + Google Home), Google Slides “Beautify,” NotebookLM, and Perplexity Comment as an agent browser for ops automation.

    You’ll see what actually works day-to-day—like prepping your website so Google’s AI can quote you, using car voice search to understand real local intent, and turning meeting notes into checklists inside ClickUp and Google Sheets.

    Timestamps

    00:00:00 — Cold open: “Your GBP is about to change here’s why” 00:00:26 — Show intro & thesis: zero-click answers and Ask Maps 00:01:18 — What’s changing in GBP: Q&A fading, listings & websites rising 00:03:02 — How Ask Maps pulls answers (site content, reviews, completeness) 00:05:10 — Action plan: build on-site FAQs + FAQPage schema that Google can quote 00:07:06 — AI-mode local SERP walkthrough (maps, bullets, website panels) 00:08:58 — Ranking factor shifts: content depth, proximity, and the role of citations 00:10:42 — FAQ examples (services, pricing, availability, guarantees) you can paste today 00:12:24 — Reviews as data: mining Q&A themes to feed your FAQs 00:14:05 — Android Auto + Gemini demo: real local intent in the car 00:15:58 — Google Home → Gemini: how home queries surface local winners 00:17:12 — Slides “Beautify”: brand-consistent decks in minutes (limits & tips) 00:18:56 — NotebookLM → outline → deck → social snippets workflow 00:21:04 — Agent browsers: Perplexity Comment setup & safety rails 00:22:48 — Ops automation: ClickUp & Sheets (briefs, SOPs, Inbox Zero) 00:24:37 — Clean search vs. agentic search: when to use which 00:26:14 — PPC reality check: CPC rising, why omnipresence still wins 00:28:06 — Omnichannel plan: GBP + content + PPC (budget guardrails) 00:29:52 — Mini case study: before/after metrics & what actually moved 00:31:31 — Chrome/Workspace predictions: lightweight agents everywhere 00:33:10 — Extensions to watch: fast wins, brand controls, and QA sweeps 00:34:44 — 90-day quick-wins checklist (publish → measure → iterate) 00:36:22 — Tool costs & ROI: stacking, free tiers, and “must-keeps” 00:38:03 — Live Q&A highlights: common mistakes & easy fixes 00:39:15 — Wrap, next steps & clear CTA 00:39:55 — End screen (subscribe, links, resources)

    Like, subscribe, and comment with the Ask Maps/GBP test you want us to run next. New interviews dropping soon.

    Resources & Tools Mentioned • Google Business Profile (listing completeness, reviews) • Ask Maps (answer sources: site content + reviews) • AI-mode local SERP (maps + bullets + websites) • Android Auto + Gemini voice search • Google Home → Gemini • Google Slides “Beautify” • NotebookLM for research → deck → social • Perplexity Comment (agent browser) + ClickUp + Google Sheets

    #LocalSEO #GoogleBusinessProfile #AskMaps #AIsearch #Gemini #AndroidAuto #VoiceSearch #FAQSchema #Reviews #Perplexity #NotebookLM #GoogleSlides #MarketingAutomation #SmallBusinessMarketing #AgentBrowsers #ZeroClickSearch #Citations #PPC #Omnichannel #DigitalMarketing

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    36 m
  • The Construction Worker Who Became an AI Director in 2 Years (Robby Higgins)
    Dec 5 2025

    Welcome to AI Marketing Experts, the show where smart marketers use AI to work smarter, not harder.

    In this episode, we get practical about context engineering the shift from “prompting” to organizing your info so AI can actually ship work.

    Our guest Robby Higgins (AI Director, Seven Figure Agency; Bridge Ninja) breaks down how voice notes, file-system agents, and projects turn messy ideas into finished deliverables like a 72-minute Airtable rebuild where Claude designed the schema, wrote docs, and migrated data.

    You’ll see day-to-day workflows: Apple Notes voice transcription to clean briefs to tasks; Claude Desktop/MCP as a file-manager “AI layer”;

    Notebook LM / doc-chatting to learn complex tools fast. Expect real ops wins (one workflow saved ~40 hours/month) without blowing your tool budget.

    Steal the prompts and timestamps below to replicate our workflows. (Front-loaded keywords + chapters = better discovery & watch time.)

    Timestamps

    00:00 Intro 02:10 From construction to AI director (learning out of necessity) 08:00 Early “talk to code” wins (Apps Script + email automation) 10:22 Docs to dialogue: scraping manuals to master complex tools (GHL, AWS, GCP) 18:58 The 72-minute Airtable rebuild (schema, API, migration, docs) 21:34 Ops use cases beyond marketing (SMB reality check) 22:24 Apple Notes to custom GPT to clean SOPs (saved ~40 hrs/mo) 27:19 The brain-dump habit (80/20 for focus & flow) 28:25 DIY transcription device & auto-workflows (share to auto-transcribe) 36:27 Why context engineering to prompt engineering (info architecture mindset) 38:27 Claude Desktop/MCP: the file-system superpower on Mac 44:14 The OS agent race (Claude Desktop now; Windows Copilot coming) 46:15 How to reach Robby (Bridge.Ninja) + wrap

    What you’ll learn

    How agent-style tools cut planning, research, QA, and ops time. A repeatable voice-notes to SOPs flow anyone can run. Context engineering: turning chaos into searchable, reusable knowledge.

    Like, subscribe, and comment with the ops workflow you want us to test next. New interviews dropping soon.

    Resources & Tools Mentioned

    Claude Desktop, Apple Notes transcription, custom GPT SOPs, Airtable (rapid schema + migration with Claude), Notebook LM / chat-your-docs learning loop

    #AIMarketing #SmallBusiness #WorkflowAutomation #ContextEngineering #ClaudeDesktop #Airtable #VoiceToText #SOPs #NotebookLM #AppleNotes #AIops #InboxZero #SMB #DigitalMarketing #AItools #AgenticAI #Gemini #Projects #DocChat #Productivity

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    47 m
  • We Tested Every AI Browser So You Don't Have To (AI Browser Wars)
    Nov 28 2025

    Welcome to AI Marketing Experts, the podcast where smart marketers harness AI to work smarter, not harder.

    In this episode, we unpack the new AI browser wars (Perplexity’s Comet, the ChatGPT “Atlas” app on Mac, Claude Desktop and Dia) and share practical playbooks for small businesses: an agent that books travel, hits Inbox Zero, QA’s websites, analyzes competitors, and even builds a lead-magnet revenue estimator-created mid-flight in ~2 hours and exported to a branded PDF.

    You’ll see what actually works day-to-day, how to keep costs sane, and where Canva/Adobe’s latest AI fits into a lean team stack. Steal the prompts and timestamps below to replicate our workflows.

    Timestamps:

    00:00 Intro 00:22 Browser Wars kick-off: agents inside your browser 01:58 Perplexity Comet booked my Miami trip (constraints, points math) 03:36 ChatGPT “Atlas” on Mac (M-series requirement chat) 05:22 Inbox Zero via agent; why scheduling matters 07:06 Built a lead-gen estimator on a plane (JavaScript → PDF output) 09:46 YouTube summarize/key-takeaways inside the browser 18:17 Claude Desktop: screenshot to instant analysis 19:43 Competitor site teardowns & “what they’re doing behind the scenes” 21:36 Auto-QA your own site (SOPs, checklists, phone # & CTA sweeps) 27:32 Adobe & Canva AI rollouts: brand kits, faster creative 29:13 Tool cost stacking, free tiers, and ROI guardrails 31:41 Wrap + what’s next & upcoming interviews

    What you’ll learn

    How agentic browsers save hours on planning, research, QA, and ops A repeatable flow to prototype lead magnets (calculators/estimators) fast Team rituals to drive AI adoption without blowing the software budget

    Like, subscribe, and comment with the agent browser win you want us to test next. New interviews dropping soon.

    Resources & Tools Mentioned

    • Perplexity/Comet | ChatGPT desktop | Claude Desktop

    #AImarketing #agentbrowsers #PerplexityComet #ChatGPTAtlas #ClaudeDesktop #smallbusinessmarketing #websiteQA #competitoranalysis #leadmagnetestimator #InboxZero #marketingautomation #Gemini3_0 #CanvaAI #AdobeAI #AIMarketing #ChatGPT5 #Claude #GoogleTagManager #Gemini #Perplexity #Grok #AIAgents #EOS #SmallBusiness #DigitalMarketing #AIsearch #ToolStack #FirstMoverAdvantage #ai #VoiceAI #SiriUpdate #AppleAI #ChatGPT #VoiceSearch #AItools #StructuredData #ReputationMarketing #TechTrends #AIEvolution #DiversifyOrDie #AIAutomation #GPT4 #LocalSEO

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    32 m
  • Why Most People FAIL at Learning AI and How You Can SUCCEED
    Nov 21 2025

    Welcome to AI Marketing Experts, the podcast where smart marketers harness AI to work smarter, not harder.

    In this episode, our co-hosts Laura Sutherly and Jennifer Crego tackle one of the most common questions they hear from clients, colleagues, and listeners: “How do I shorten the learning curve with AI?” Instead of hype or unrealistic promises, they break down the actual path to learning AI in a sane, sustainable way whether you’re brand-new, intermediate, or already experimenting.

    You’ll hear why AI is a marathon (not a sprint), how to pick ONE thing to learn without getting pulled into tool overload, and why treating AI like a smart intern not a magic button helps small business owners get results faster. They also unpack context windows, ChatGPT honesty checks (“Can you actually do that?”), when to start a fresh chat, and why asking AI what it remembers can save hours.

    This episode brings a blend of mindset, practical steps, and relatable stories (including ChatGPT “fatigue,” donut-breath jokes, and long road-trip chat sessions) to help beginners feel grounded, not intimidated.

    What You’ll Learn in This Episode:

    • How to test a custom GPT’s claims (“Can you actually do that?”) • The 10-minute sprint to stay focused (and stop rabbit holes) • When to start a fresh chat to beat context fatigue • The 3-question filter: Will it save time? Will I use it? Did it clarify? • Boundaries that prevent scope creep + smart “memory/temporary chat” use • How to decide if paid “AI” add-ons are worth it (ask your peers first)

    Chapters

    00:00 – Cold open: why the learning curve feels long (and why that’s okay). 00:24 – Start with one problem; pick the right “intern” (custom GPT). 01:27 – “Too good to be true?” Test the claim before you trust it. 04:00 – Use your expertise to judge outputs; don’t force off-specialty tasks. 07:34 – The 10-minute sprint: is AI helping…or just distracting you? 08:20 – Fresh chats vs. long threads: beat context drift & fatigue. 11:01 – The “donut breath” story: recognizing when ChatGPT is fading. 14:04 – Give yourself grace; this is a marathon, not a sprint. 15:13 – The 3-question framework for shiny new tools. 20:43 – Should you pay for “AI” add-ons? How we evaluate them. 25:27 – Pro move: “How would you have done this better?” prompt. 26:19 – Wrap-up & subscribe.

    Resources & Tools Mentioned

    ChatGPT • Custom GPTs • Context windows • AI intern workflow analogy • Beginner AI prompts • Daily 10-minute AI practice • Model honesty checks (“Can you really do that?”)

    Follow & Subscribe

    🎧 Podcast: https://aimarketingexperts.podbean.com/

    📺 YouTube: /@aimarketingexperts

    Hashtags:

    #AIMarketing #ChatGPT5 #Claude #GoogleTagManager #Gemini #Perplexity #Grok #AIAgents #EOS #SmallBusiness #DigitalMarketing #AIsearch #MarketingAI #ToolStack #FirstMoverAdvantage #ai #VoiceAI #SiriUpdate #AppleAI #AIsearch #ChatGPT #VoiceSearch #AItools #AIAgents #MarketingAI #DigitalMarketing #StructuredData #ReputationMarketing #TechTrends #AIEvolution #DiversifyOrDie #AIAutomation #GPT4 #LocalSEO

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    27 m
  • AI Experts Share REAL Ways to Use AI Without Being TECH SAVVY
    Nov 14 2025

    •Welcome to AI Marketing Experts, the podcast where smart marketers harness AI to work smarter, not harder.

    In this episode, our hands-on panel cuts through the noise on AI agents, model marketplaces, the Haiku 4.5 rollout, and what small businesses should actually do this week. From choosing tools your team will actually use to smarter browsing with Perplexity and Gemini, we show the playbooks not just the theory.

    We emphasize adapting to today’s reality: start with the problem, keep humans in the loop, and choose workflows that drive outcomes—especially in sales, where “not using AI” is already antiquated. You’ll also hear the nuance behind shopping recs (why Amazon often isn’t surfaced in ChatGPT) and a fun Haiku 4.5 sign-off.

    What You’ll Learn in This Episode:

    • What AI “agents” actually are, and whether your business needs one • How to evaluate new AI tools without getting distracted • The security & backdoor risks inside prebuilt agents • Why most teams still gravitate back to ChatGPT • What Claude’s new Haiku 4.5 rollout actually means for small businesses • How to pick the right AI platform for your team’s skill level • When to DIY an AI workflow vs. hire an expert • Why business owners should document customer questions before touching AI • How to use AI to solve real business problems (not shiny-object ones)

    Chapters

    00:00 – Cold open: promise of the show. 00:24 – Welcome & the AI “tsunami” framing. 01:14 – Agents are accelerating; use-cases + urgency. 02:49 – Marketplaces (Copilot, ChatGPT apps, Claude Skills) + risks & security questions. 05:26 – Picking platforms your team will actually use; prompt framework talk. 07:08 – Haiku 4.5 impressions, free access + token-cost chat (context). 14:52 – Start with the business problem; evolve solutions as models change. 18:27 – Tesla lesson: avoid over-automation; keep people in the loop. 22:53 – Sales teams: “antiquated” without AI; Perplexity & Gemini browser demo. 31:57 – Why Amazon often doesn’t surface in ChatGPT shopping; ads & link nuance. 33:39 – Haiku 4.5 writes a haiku; wrap-up & subscribe.

    Resources & Tools Mentioned

    ChatGPT • Microsoft Copilot • Claude (Haiku 4.5) • Grok • Perplexity browser • Gemini browser • Marketplace safety/agent questions • Zapier & n8n (“eight-n”) for flows • Target/Walmart/Etsy/Shopify examples.

    Follow & Subscribe

    🎧 Podcast: https://aimarketingexperts.podbean.com/

    📺 YouTube: /@aimarketingexperts

    Hashtags #AIMarketing #SmallBusiness #AIAgents #MarketingAutomation #ChatGPT #Claude #Copilot #Grok #Perplexity #Gemini #Sales #BrowserAI #Ecommerce #Shopify #Prompting #Zapier #n8n #AntiquatedSales

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    35 m
  • AI Hacks for Small Business Owners You Need to Know
    Nov 7 2025

    Welcome to AI Marketing Experts, the podcast where smart marketers harness AI to work smarter, not harder.

    In this episode of AI Marketing Experts, we sit down with a panel of hands-on marketers to share practical, mostly free AI workflows any small business can use this week. From a free, open-source model “arena” to compare outputs side-by-side, to a Discord image-to-video trick for promos, to shipping a WordPress plugin with AI, we show the playbooks—not just the theory.

    We emphasize adapting your strategy to today’s reality: testing models before you spend, building lightweight automations, tightening ICP targeting, and keeping content authentic with a quick human-edit pass. You’ll also see time-savers like Claude’s built-in screenshots, ScreenRec for clean captures, and why a hub like GenSpark AI can power unlimited chats and research.

    What You’ll Learn in This Episode:

    How to compare AI models side-by-side (free) to pick winners before you pay A Discord image to video workflow for quick ads, reels, and teasers From idea to shipped: building a WordPress plugin with AI (real process) ICP research with AI to find better-fit leads (not just more leads) Claude screenshot trick to speed up troubleshooting and briefs ScreenRec tips for clean bug reports and micro-tutorials Using GenSpark AI as a central hub for prompts, browsing, and model mixing A practical human-edit pass to keep AI output on-brand and authentic Repurposing wins: turn demos into Shorts, carousels, and site posts

    Chapters:

    [00:00 - 01:18] - Introduction & the promise of the show [01:19 - 03:20] - Free model battles with La Arena (no API) [03:21 - 05:09] - Images → video via Discord “/video” [05:10 - 05:52] - Q&A: usage limits & incognito reset [05:53 - 11:11] - Agent builds a WordPress plugin (saves $5–10K) [11:12 - 15:29] - Agent for ICP research & outreach focus [15:30 - 20:21] - Claude’s screenshot superpower + ScreenRec tip [20:22 - 24:02] - Plan Q4/2026 with EOS/VTO & a custom GPT [24:03 - 33:01] - Aggregators: GenSpark AI, Magi, Poe — pros & cons [33:02 - 39:06] - Privacy cautions & team rollout plans [39:07 - End] - New integrations (MCP) you can call from chat

    Resources & Tools Mentioned:

    • Model comparison “LM arena” (open-source) • Discord image-to-video tutorial • WordPress + AI build notes & prompts • ICP research template (questions, filters) • Claude screenshot how-to • ScreenRec (screen capture) • GenSpark AI (multi-model workspace)

    Follow & Subscribe: 🎧 Podcast: https://aimarketingexperts.podbean.com/ 📺 YouTube: / @aimarketingexperts

    #AIMarketing #SmallBusiness #AItools #MarketingAutomation #ChatGPT #Claude #Gemini #Perplexity #Grok #AIAgents #LocalSEO #DigitalMarketing #LeadGen #ContentMarketing #WordPress #PromptEngineering #ShortFormVideo #Repurposing #ScreenRec #GenSpark #Discord #SMB #AIworkflow #ModelComparison #ICP #Authenticity #CreatorMindset

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    48 m
  • The Shocking Truth About AI Search Impact on Google Ads and SEO
    Oct 31 2025

    Welcome to AI Marketing Experts, the podcast where smart marketers harness AI to work smarter, not harder.

    In this episode of AI Marketing Experts, the discussion revolves around the evolving landscape of digital marketing, particularly focusing on the importance of content creation and branding in the age of AI.

    We emphasize the need for businesses to adapt their marketing strategies to align with changing search trends and consumer behavior like Google’s AI views, Maps/LSA shifts and zero-click habits highlighting the role of AI in generating and optimizing content.

    We explore various strategies for effective content creation, the significance of understanding customer interactions, and the long-term benefits of consistent content output. The conversation also touches on the future of AI in video content and the importance of authenticity in marketing efforts.

    What You’ll Learn in This Episode:

    How to show up in zero-click results (and why “traffic down” can still mean “leads up”) A simple They Ask, You Answer workflow for SMBs Turning calls, emails, and DMs into unlimited content ideas Building topical authority with content pillars & depth A practical human-edit pass to keep AI output authentic Repurposing: 2-minute voice note to blog, Shorts, LinkedIn carousel

    Timestamps:

    [00:00 - 01:20] - Introduction [01:20 - 02:16] - The Importance of Content in Digital Marketing [02:16 - 04:39] - Understanding Search Trends and AI's Role [04:39 - 07:11] - Branding and Its Impact on Small Businesses [07:11 - 10:26] - Content Creation Strategies for Engagement [10:26 - 12:52] - Leveraging AI for Quality Content [12:52 - 17:03] - Building a Content Framework (structure, schema, short sentences) [17:03 - 21:20] - Utilizing Customer Interactions for Content Ideas [21:20 - 24:04] - Repurposing Content for Maximum Reach (email, communities, posts) [24:04 - 27:28] - The Long-Term Value of Consistent Content (becoming a creator) [27:28 - 30:49] - Hiring Experts & Reporting on Conversions (not impressions) [30:49 - 35:33] - The Future of AI in Video Content (Sora & more) [35:33 - 38:24] - Conclusion and Key Takeaways (“Your brand is glorious”)

    Resources & Tools Mentioned:

    • AnswerThePublic, Google “People Also Ask” & suggests (for question mining) • Internal database of calls, emails, texts to fuel topics (Airtable/Docs) • Interview capture (Zoom/onsite) to train tone & voice for AI writing • Repurposing to site, GMB/Maps, LinkedIn, Shorts, Reddit for early mover wins • They Ask, You Answer—Marcus Sheridan (mindset)

    Follow & Subscribe:

    🎧 Podbean: https://aimarketingexperts0.podbean.com/

    📺 YouTube: / @aimarketingexperts

    #AIMarketing #ChatGPT5 #Claude #GoogleTagManager #Gemini #Perplexity #Grok #AIAgents #EOS #SmallBusiness #DigitalMarketing #AIsearch #MarketingAI #ToolStack #FirstMoverAdvantage #ai #VoiceAI #SiriUpdate #AppleAI #AIsearch #ChatGPT #VoiceSearch #AItools #AIAgents #MarketingAI #DigitalMarketing #StructuredData #ReputationMarketing #TechTrends #AIEvolution #DiversifyOrDie #AIAutomation #GPT4 #LocalSEO

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    41 m
  • Why Content Creation is About to Get a Lot SMARTER with AI
    Oct 18 2025

    Welcome to AI Marketing Experts, the podcast where smart marketers harness AI to work smarter, not harder.

    In this episode of AI Marketing Experts, the discussion revolves around the evolving landscape of digital marketing, particularly focusing on the importance of content creation and branding in the age of AI. The speakers emphasize the need for businesses to adapt their marketing strategies to align with changing search trends and consumer behavior, highlighting the role of AI in generating and optimizing content.

    They explore various strategies for effective content creation, the significance of understanding customer interactions, and the long-term benefits of consistent content output. The conversation also touches on the future of AI in video content and the importance of authenticity in marketing efforts.

    What You’ll Learn in This Episode:

    How to show up in zero-click results (and why “traffic down” can still mean “leads up”) A simple They Ask, You Answer workflow for SMBs Turning calls, emails, and DMs into unlimited content ideas Building topical authority with content pillars & depth A practical human-edit pass to keep AI output authentic Repurposing: 2-minute voice note to blog, Shorts, LinkedIn carousel

    Timestamps:

    [00:00 - 01:20] - Introduction to AI Marketing Experts [01:20 - 02:16] - The Importance of Content in Digital Marketing [02:16 - 04:39] - Understanding Search Trends and AI's Role [04:39 - 07:11] - Branding and Its Impact on Small Businesses [07:11 - 10:26] - Content Creation Strategies for Engagement [10:26 - 12:52] - Leveraging AI for Quality Content [12:52 - 17:03] - Building a Content Framework [17:03 - 21:20] - Utilizing Customer Interactions for Content Ideas [21:20 - 24:04] - Repurposing Content for Maximum Reach [24:04 - 27:28] - The Long-Term Value of Consistent Content [27:28 - 30:49] - Hiring Experts for Content Creation [30:49 - 35:33] - The Future of AI in Video Content [35:33 - 38:24] - Conclusion and Key Takeaways

    Resources & Tools Mentioned:

    • AnswerThePublic, Google “People Also Ask” & suggests (for question mining) • Internal database of calls, emails, texts to fuel topics (Airtable/Docs) • Interview capture (Zoom/onsite) to train tone & voice for AI writing • Repurposing to site, GMB/Maps, LinkedIn, Shorts, Reddit for early mover wins

    Follow & Subscribe:

    🎧 Podbean: https://aimarketingexperts0.podbean.com/ 📺 YouTube: / @aimarketingexperts

    #AIMarketing #ChatGPT5 #Claude #GoogleTagManager #Gemini #Perplexity #Grok #AIAgents #EOS #SmallBusiness #DigitalMarketing #AIsearch #MarketingAI #ToolStack #FirstMoverAdvantage #ai #VoiceAI #SiriUpdate #AppleAI #AIsearch #ChatGPT #VoiceSearch #AItools #AIAgents #MarketingAI #DigitalMarketing #StructuredData #ReputationMarketing #TechTrends #AIEvolution #DiversifyOrDie #AIAutomation #GPT4 #LocalSEO

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    38 m