AI-Led Social: Going from listening to interaction (copy) (copy) (copy)

Benjamin Shapiro and Matthew McGrory, Co-founder and CEO of Arwen AI, tackle a strategic question facing modern marketers: when launching an AI-powered social media strategy, should brands prioritize algorithmic optimization or influencer partnerships? Matthew leans toward influencer relationships, arguing that human endorsements carry more weight than trying to game ever-evolving platform algorithms. Benjamin offers a balanced view, framing influencers as a short-term growth lever and algorithmic strategies as a long-term brand asset—comparing it to the difference between paid media and SEO. They also explore the broader definition of influence, highlighting how founders, customers, and even case studies can serve as powerful credibility boosters.

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