AI + Creativity. Partner, Tool or Imitator?

From writing and painting to design and music, AI is making its presence felt in studios, agencies, and workshops around the world. But is it truly creative... or just a clever imitator?

In this episode, Joel explores how AI is reshaping the creative process. From prompt-based ideation to generative art and music, we unpack how AI is becoming a new kind of collaborator, one that accelerates possibility but also challenges our definitions of originality, ownership, and artistic integrity.

You’ll learn:

• How AI enters the creative process
• The difference between clever remixing and true originality
• The ethical and legal tensions in creative AI
• Why AI with humans may be the ultimate creative multiplier

Resources: promptengineeringcookbook.com

Next episode: Can Machines Really Feel... Or Just Fake It?