AI Copyright Risks and TikTok's Growing Role in Search

This month on OUTdrive, President and CEO Megan Hartman covers two aspects of digital marketing we're discussing right now:

• What brands need to understand about AI-generated content and copyright, and why human involvement in your creative process matters more than ever

• How TikTok is growing as a search and discovery tool, and where things stand with the platform's U.S. ownership

Whether you're leaning on AI to produce content or deciding if TikTok belongs in your social media mix, this episode gives you the context to make smarter marketing decisions.